Color rules with readers. And readers rule with color. As Janie Schoenborn, design director for print and pattern, brand presentation and accessories and footwear at Lilly Pulitzer observes: “Reading glasses are largely responsible for giving color a necessary push in the optical market. It’s possible to be a little crazier with readers and have fun with colors.” Hot picks for readers—and all eyewear—red, purple, green and blue with lots of graphics, ranging from floral patterns to stripes, plaids and checks.
Photographed by Annie Gallagher/Black Box Studio
From top: INK Rococo from Rem Eyewear; TRENDIES Fast Forward from Cinzia Designs/A Division of Europa International; ECR-FRESH READER from Ron’s Optical; MIA from LBI Cases and Accessories; ED HARDY READER 202 from Revolution Eyewear
- In the 12-month period ending September 2008, 41.9 million pairs of readers were sold.
- A total of $637.7 was spent on readers in the 12-month period ending September 2008, a 1.6 percent increase in dollar sales compared with the same period a year ago.
- The average wearer buys a new pair of readers every 9.6 months.
- The average wearer owns and regularly uses three pairs of readers.
Source: VisionWatch Sep08; a study conducted by Jobson/Vision Council