Empire of the Sun
You need Sun. Your very existence and success thrives on its place on every face you face. It’s THAT simple.

Perfect Vision
With a celebratory 40 years of impeccable 20/20 Magazine eyewear style features and trend setting, you should expect nothing less than

See This for 2015

David Keith… ROCKS
His name is David Keith. His eyewear is Spexwax. All I really want to say is… HE ROCKS:

Preserving the Optical Experience
Seven years ago, Blake Mycoskie, a young entrepreneur, was running a software company. While on vacation in Argentina...

Clawing Their Way Back
Sometimes you just gotta take form over function.

In 1969, the first Cutler and Gross shop was established by Graham Cutler and Tony Gross in London. The two...



It’s time to “lower” your eye level (about two feet or so) and elevate your appreciation of the hot style status of Kidz Eyewear these days.

Power to the Peeps
In the fall of 2012, I had the pleasure of observing a nonprofit organization provide free eye exams and eyewear to children...

All Kidding Aside...
Selling eyewear to kids can be tricky, but also rewarding and lucrative. For those independents selling to the under 14 age group...

Top Cat
The cat tales continue… rightfully so.