A Nation of SUN Worshippers
Hitch a ride to Rockaway Beach for a GenEYE romp under the sun.

Sunny and Share
Results from our latest Sunwear MarketPulse Survey.

I Think Therefore EYE Am... GenEYE
The current State of Independents on both sides of the dispensing table from the GenEYE POV.

With Artists’ Eyes
Dr. Gary Tracy Optometry and Eyewear: Providing clear vision to a creative clientele



Victory at See
Eye see victory with this sport eyewear.

Get Active
In an increasingly environmentally- aware world...

A Wide World of Sport Eyewear Independents
When it comes to eyewear’s Declaration of Independents, sunwear may just be the proudest signature.

Epitomizing Ultra-Luxury
Experience, exclusivity and elegance. Three business partners...

Championship SEEson
Sport pros and their performance-elevating sport frames.