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Social-EYEzing

WOS Adds Online Product Demos


Western Optical Supply (WOS) has added a new element to its product catalog: online product demonstrations of the company's exclusive line of hand tools and dispensing accessories. Visitors to WOS' website can now see over 50 video demonstrations by clicking on Western Optical Live! or on the product demonstration links.

"We are constantly coming out with new tools that make the optician's tasks easier," says WOS president Joshua Freilich. "However, the tools are unfamiliar. In a catalog, the product is lifeless on the page as opposed to when we demonstrate the tools at a trade show. We love it as opticians' faces light up when they comprehend how the tool will make their life easier. We wanted to bring that experience to a wider audience. Additionally, there is the situation where a tool sits in a drawer and goes unused because an understanding of its function has been lost over time. With Western Optical Live! the optician can get a refresher course on the tools' functionality."




L&T MARKETING

Vision-Ease Lens Renews Coppertone Polarized Lens Contract

Vision-Ease Lens (VEL) and MSD Consumer Care, Inc. renewed their license contract for Coppertone Polarized Lenses (www.coppertonelenses.com), continuing their partnership through 2016. This is the second renewal for the two companies, which grants Vision-Ease Lens the right to use the Coppertone brand name for its polarized lenses in the U.S., Canada and Mexico.

"Coppertone is a leader in sun protection, and we look forward to enhancing the brand messaging through our renewed partnership," says Barry Resnik, director of marketing for Vision-Ease Lens. "This year, Vision-Ease Lens will continue educating consumers about the importance of sun protection for the eyes, and we have lined up exciting, new marketing initiatives to raise awareness and provide more value for our retail partners."

eL&T Tip of the Month

tip image

In a perfect optical system, spherical wavefronts of light from an object point should converge to a single point focus at the desired image location, such as the retina of the eye. In the presence of optical aberrations, however, these wavefronts become either too steep, too flat or distorted from their ideal shape. Aberrated wavefronts do not converge to a single point focus but instead, form a smeared image pattern, resulting in blur. The wavefront error can be described as the difference between the actual wavefront and an ideal reference wavefront. In the case of defocus and astigmatism, these errors are measured in diopters of sphere and cylinder, respectively.

» For more information, and to take this CE course online, visit 2020mag.com.


Local Eye Site

New Products

Arch Crown Winter 2014 Op-Tag and Label Plus Bar Code Technology Catalog

Manufacturer:
Arch Crown
Description: Arch Crown's 40-page catalog features a full line of bar code technology products and over 100-style stock, pre-printed and custom printed Op-Tags and labels.
Features: New TT368 thermal transfer tags for OfficeMate software users are available in seven colors: yellow, lavender, pink, orange, green, blue and white. TT368 tags are recommended for color-coding and inventory control. Paper tags have full adhesive tails and are compatible with most thermal transfer printers. Save $50 on Arch Crown's Thermal Transfer Starter Package featuring the Datamax-O'Neil E-Class Mark III-A Advanced Printer. Starter Package includes everything needed to print tags using your own computer. The Mark III-A is economical to operate, requires minimum power, reduces material waste, easy-to-install, easy-to operate and can lower your material costs.

New BarTender software is easy-to-use for thermal transfer printers. Professional label design software offers benefits of thermal transfer printing to businesses that currently do not have bar code printing capability.

Free tech support is available from authorized factory-trained technicians. Free samples and catalog are also available.
archcrown.com
(800) 526-8353

Titanium Pad Arm Kit

Manufacturer:
Santinelli International
Description: Complementing its new collection of optical tools, supplies and working aides, Santinelli International now offers a simple and effective way to add nose bridge support to plastic frames with its Titanium Pad Arm Kit. The addition of nosepad arms is a perfect solution for patients with low nose profiles who prefer wearing plastic frames. The pad arms raise the frame, allow for greater adjustment of pantoscopic tilt and most importantly, prevent the frame from continuously sliding.
Features: After removing the existing integral nosepads on either a zyl or optyl frame, the pad arms can be mounted by simply drilling a tiny hole into the frame's bridge with the provided pin vice and drill bit. The titanium arms are inserted into the frame and securely held in place by the specially designed "barbed-end" posts of the arms. The process is simple and clean without the need for any glue or chemical adhesive.

The kit includes a pin vise, drill bit, punch tool, 15 pairs of PVC nosepads and titanium arms in assorted colors, all stored in a handy organizer to keep tools and parts secure. Pad arm refills are available in a variety of colors, styles and sizes.

See the Titanium Pad Arm Kit in action by viewing the video at santinelli.com/sios. To place an order or request Santinelli's new catalog, call (800) 644-3343 (option 6).

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Andrew Karp
Group Editor, Lenses & Technology
akarp@jobson.com

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