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Lens&Tech Magazine eNewsletter - edited by Andrew Karp

SOCIAL-EYEZING   |   L&T Marketing   |   eL&T TIP   |   New Products   |   2020mag

Social-EYEzing

Who Is Your Insurance, Inc. Offers Free Web Service

Who Is Your Insurance, Inc. is now offering its vision insurance management Web services free for new customers. Who Is Your Insurance saves time and frustration when trying to find out a patient’s vision insurance plan. With some basic information provided by the patient, Who Is Your Insurance allows customers to search for anyone’s vision insurance in just a few clicks of the mouse, allowing customers to focus on providing immediate patient care. Customers can easily find a patient's vision insurance, view benefits and obtain authorizations. It provides a single website for all of a practice’s vision insurance while saving time and improving the patient experience. Age receivables will decrease with less rejected claims due to wrong carrier billed, according to Who Is Your Insurance.

WhoIsYourInsurance.com is equipped with 256 bits of encryption, which virtually eliminates unauthorized users from gaining access to a practice’s or patients’ information. Auto log-off and digital certificates provide an additional security layer to the customer’s account and data. Employees do not need to know the customer’s insurance carrier account credentials and track employee are search history.

Contact (877) 271-9494 or visit whoisyourinsurance.com for more information.




L&T MARKETING

Vision-Ease Lens Named a Top Tech Innovator in InformationWeek 500

Vision-Ease Lens (VEL) earned a spot on the 2013 InformationWeek 500 for its focus on improving customer service through technology advances. The ranked list recognizes the top technology innovators in the United States, with this year’s theme digital business.

VEL earned the 233rd spot on the list because of automation processes implemented in the last few years, each designed to improve flow for customers.

“We wanted to enhance our customers’ experiences by making ordering and invoice processes faster and more intuitive,” says Flo Kinzel, global IT leader for VEL. “By creating online portals, automating orders and invoicing, and developing a handheld scanner to reorder products, we have improved ordering efficiency and accuracy, making the customer’s experience with Vision-Ease seamless and simple.”

A few of the improved services are:

  • PodScan product scanner: This handheld device allows customers to easily scan product boxes and barcodes throughout the day. At day’s end, when docked, the device connects to VEL and downloads the order.
  • Inbound order automation: Through a series of portals and direct links, customers can connect with VEL’s ordering system from their office. The easy-to-use program makes ordering more efficient than e-mail. This automation resulted in an online ordering increase of 65 percent, with a 75 percent increase in order accuracy.
  • Electronic invoicing: Customers no longer have to bother with papers. VEL’s program sends electronic invoices directly to electronic accounting systems.

More details on InformationWeek 500 can be found at informationweek.com/iw500.

The VEL IT department, pictured above (back row from left): Mark Gaarder, Justin Cochran, Al Birnbaum, Dale Peterson, Todd Norman, Nick Thesing, Kenji Vue, (front row from left) Bridget Lahn, Alisa Bigelbach, Flo Kinzel and Jeremy Birch. Not pictured is Christa Anderson.

iCoat Rewards Program Returns

iCoat is bringing back its popular “Rewards” program. The program lets customers earn $10 rebate stickers on both Super Premium “Stainless with LUV” and Ultra Premium “Aura AR lenses.” $10 Rewards Stickers are being sent out with every new, full-priced Stainless with LUV and Aura job beginning Oct. 1, 2013. Each completed Rewards Redemption Card can be redeemed for up to four $50 Visa Gift Cards.

There is no limit to the amount of Visa gift cards customers can earn. The reward stickers must be redeemed in increments of $50 only. The Rewards Program will end on Dec. 31, 2013, and all redemptions must be postmarked no later than Jan. 31, 2014.

For more information on the program and to request game cards, contact iCoat at (800) 832-2628 or e-mail: info@icoatcompany.com.

eL&T Tip of the Month

tip image

The lens absorbs UV and depending on its yellowness, HEV radiation. The accumulated radiation effects are associated with cataracts and age-related macular degeneration. In a cataract (an opacity of the lens nucleus, cortex or capsule), lens cell proteins are changed by UV radiation. That results in a yellowing of the lens and a reduction of the light passed directly through the lens (opacification). Cortical cataracts, white triangular-shaped patches start at the lens edge. The most harmful to the lens is UVB. Over a lifetime, the condition gets worse requiring removal of the lens and an optical replacement by an intraocular lens (IOL), contact or spectacle lens, or a combination of these.

» For more information, and to take this CE course online, visit 2020mag.com.


Local Eye Site

New Products

Advanta FSV

Manufacturer:
Vision-Ease Lens
Description: Versatile spherical FSV polycarbonate lens that offers superior style to wearers, while its design makes processing easier for eyecare professionals.
Features: Advanta lenses feature flatter front curves, providing better aesthetics and fitting with today’s frames, and ample edge thickness on low minus and plus powers accommodate rimless and drill mount frames. For maximum scratch resistance and excellent AR compatibility, Advanta lenses are protected by VEL’s own Continua thermal-cured hard coating. The lenses have base curve compatibility with Vision-Ease Lens SFSV for out-of-range surfacing or stock outage.

Advanta lenses use the latest polycarbonate resins for the best optical clarity, manufactured under ISO 9001 guidelines and inspected to meet industry leading quality standards.
Availability: 65 mm and 75 mm diameters for +4.00 to -8.00 spheres up to -2.00 cylinder.
vision-ease.com

Capture-i Fitting Unit

Manufacturer: Nikon
Description: iPad-based optical measurement system.
Features: Capture-i is an advanced optical measurement unit that provides outstanding accuracy, yet is easy to use, according to Nikon. Designed exclusively for iPad 3 and 4, Capture-i can be used for Nikon’s entire range of lenses from single vision to the most advanced fully customized progressive lenses, including SeeMax Power. Features and benefits include:
Availability: The App Store
nikonlenswear.us

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Andrew Karp
Group Editor, Lenses & Technology
akarp@jobson.com

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