Hoya Creates 'Learning Center,' Builds Team of Educators
Hoya Vision Care has created the "Hoya Learning Center," a resource to help independent ECPs of all experience levels get access to the information they need to stay competitive in a rapidly shifting market. The company has also assembled a team of optical professionals to staff the Hoya Learning Center.
"Every day I talk to our customers and I see the need to provide more specific expertise," says Barney Dougher, president of Hoya Vision Care, NA., "For independent practices to be successful they need to have a 'go-to' person that can be a definitive resource. The technology combined with the business climate has gotten so complex the average practice can't keep up. Regardless of your level of expertise in a particular area, Hoya is now the place you can turn to for the right answer."
Initially, the Hoya Learning Center will address four specific needs: technical and medical education, practice development, new media optics and dispensing. Complimentary training will be available in multiple formats including in-person seminars, instructor-led webinars and self-directed, Web-based training programs. Training can be customized to meet the needs of each practice and each individual so all can meet their respective goals.
Anne-Marie Lahr, OD, (upper left) will be responsible for technical and medical education. Most recently Dr. Lahr held the position of Assistant Professor at Salus University and she has more than 18 years of experience as an instructor in the field of optics. Dr. Lahr will be engaged in new product development and technical education. Her instruction will primarily be with doctors to help them understand the impact of Hoya technology on the improvement in optics of our lens designs, materials and treatments. She will also be responsible for conducting and managing all of Hoya's patient case studies and white papers.
Gregory W. Hicks, OD, (upper right) partner in a successful three-location practice in Sandusky, Ohio, is the concierge of professional affairs. His perspective on practice development makes Dr. Hicks "an invaluable resource" for practice owners looking to expand their thinking and make positive changes to their business model, according to Hoya. Dr. Hicks is emphatic about improving capture rate, and his candor when describing the personal ups and downs of practice ownership as well as his passion for independent practice endear him to his colleagues, the company says.
Thomas Gosling, OD, (lower left) an independent practice owner in Littleton, Colo., is responsible for new media optics. Dr. Gosling will be educating his peers on the advantages of taking and using personalized patient measurements. As a Hoya ambassador at trade shows and events Dr. Gosling will give demonstrations on proper and efficient techniques for using various measurement tools. In addition, Dr. Gosling will pilot and report on new lens products and treatments that impact patients and their use of new media.
Brad Main, (lower right) director of training, will continue to be centered on working with opticians. His primary responsibility is dispensing education and all activities required of a licensed optical dispenser. Main will conduct hands-on training, in-office or off-site that includes topics such as, how to order, frame selection for the right lens, adjustments, fitting techniques and general dispensing.
US Optical Implements Definity & Crizal In-House Processing
Essilor of America recently completed the technology transfer of its patented Definity and Crizal processes to US Optical in East Syracuse, N.Y. With access to Essilor's Definity and Crizal EXT technologies, US Optical will be able to fully manufacture Definity and Definity Short Lenses as well as Crizal Avancé UV, Crizal Alizé UV and Crizal Easy UV.
"Essilor is proud to share our industry leading, state-of-the-art Definity and Crizal technologies with US Optical," says Bob Colucci, president of Essilor's Independent Distribution Division. "The Essilor technical team was involved during every step of the installation at US Optical, ensuring total process integration, from lab management systems to lab process re-engineering."
US Optical's new Crizal and Definity facility will operate Essilor's proprietary and patented processes control to ensure quality compliance and to guarantee consistency at the highest possible level, according to Essilor.
"We are extremely pleased to receive Essilor's state of the art Definity and Crizal technologies for in-house production at US Optical," says Ralph Cotran, vice president of US Optical, who co-owns the lab with his brothers Robert and Ron. "This will allow us to integrate these excellent and leading technologies into our business model, thus providing ECP's with fast service on Essilor's Definity and Crizal products. My brothers and I are elated to continue our 25-year, long-term relationship as a distributor of Essilor's products."
Pictured in US Optical's new Crizal coating facility are, from left, Ron Cotran, Robert Cotran, Ralph Cotran and lab manager Jay Sagor.