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iMatrix Launches Web Marketing Services for ODs

Internet Matrix, Inc., (iMatrix) announced its expansion into online marketing for optometrists and dentists. iMatrix, based in San Diego's Sorrento Valley, revealed that it will now offer optometric marketing solutions that include professionally designed websites, social media management, video marketing, PPC advertising and their advanced search engine optimization service called Dominator.

According to a company spokesperson, the new online marketing services are designed to equip optometrists with the tools needed to reach a broader audience of potential patients online and increase local market share.

"We have designed a range of services that grow with the practice," says Asaf Benhaim, CEO and co-founder of iMatrix. "The marketing requirements of a business change over time and marketing solutions must fit these changing needs. Our suite of services is designed to empower optometrists for success at every stage in the practice's growth."

Optometrists now have a new resource for online marketing services. Optometry Web marketing services are now being offered by iMatrix and are tailored to meet the needs of the optometry industry. The new services provided by iMatrix are Starter, Social, Media, Velocity and Dominator.

According to iMatrix, the Starter Service includes a professionally designed website with a structure that is optimized for search engine crawlers. In the Social Service, social media for optometrists is included with the professional website. The next service level up from Social is the Media Service, which includes the customizable website and social media management, as well as video marketing for optometrists. The top two levels of Web marketing services provided for optometrists are Velocity and Dominator. Velocity builds on all the features of Starter, Social and Media, adding pay-per-click (PPC) advertising and re-targeting campaigns. The premier-level service offered by iMatrix is Dominator, which encompasses an optimized website, social media management, video and video advertising, PPC and custom SEO management.

Focusing these services on getting results locally is the main goal, according to marketing manager at iMatrix, Gwen Robinson. "We closely track the progress of these services for each client to ensure that we are meeting goals and enabling our clients to succeed."

Optometric practices that are interested in these new services can view demonstrations of the services or live chat with an Internet consultant through the company's website, imatrix.com.

Local Eye Site


Signet Armorlite Announces Photoviews Photochromic Lens Promotion

Signet Armorlite has launched the PhotoViews photochromic lens promotion for lab and eyecare professionals.

During the period of March 1 to June 30, 2013, individuals may visit signetarmorlite.com/photoviewspromo, view a short presentation, take a short quiz and be entered to win a PhotoViews photochromic lens demo kit. The PhotoViews demo lens kit can be used two ways—as a photochromic lens demonstrator and a product display. The kit includes a PhotoViews display, a gray and a brown PhotoViews lens, a PhotoViews lens cleaning cloth and instructions for usage, all packed in a PhotoViews-branded neoprene bag.

PhotoViews photochromic lenses offer price-conscious patients a rapid fade time of five minutes and 100-percent direct UV protection. PhotoViews photochromic lenses are available in a variety of lens designs including: Kodak Progressive Lenses, single vision (semi-finished and finished), flat-top 28 and trifocal lenses. PhotoViews photochromic lenses are available exclusively from Signet Armorlite.

"PhotoViews photochromic lenses allow Signet Armorlite to introduce more patients to photochromic lenses," states Francois Glon, executive vice-president, global marketing and U.S. brand sales. "With the availability of the PhotoViews photochromic lens demonstrator kit, more patients will be exposed to the versatility, UV protection and comfortable viewing that photochromic lenses provide."

For more information about PhotoViews photochromic lenses and to enter to win, visit signetarmorlite.com/photoviewspromo.

Vistakon Kicks Off Acuvue 1-Day Contest

Vistakon, division of Johnson & Johnson Vision Care, and the makers of 1-Day Acuvue Moist Brand contact lenses announced the 2013 celebrity ensemble for this year's Acuvue 1-Day Contest. Returning to the ensemble are inspirational pop star Demi Lovato (pictured second from right) and award-winning musician Joe Jonas (far left), while all-star basketball sensation Dwight Howard (second from left) and breakout television actress Shay Mitchell (far right) bring their passions and dreams as celebrity mentors to the contest for the first time. The contest, now in its third year, will give teen winners the chance to meet and be mentored for a day by one of these celebrities.

The Acuvue Brand celebrity mentors' own 1-DAY stories will be featured on the Acuvue Brand channel on YouTube. These stories highlight how they found the focus and confidence to reach their own dreams, including how contact lenses played a key role in their success. The Acuvue Brand celebrity mentors' own 1-Day stories represent common themes in the lives of young people.

The lucky winners will also receive a trip to Los Angeles to attend a celebrity event and a one-year supply of 1-Day Acuvue Moist Brand contact lenses, awarded in the form of a Visa gift card.

To enter, now through May 30, 2013, participants should go to the Acuvue Brand channel on YouTube, and upload a 30 to 60-second video showcasing what they hope to achieve one day, how they find the confidence to pursue their dreams and why they should be chosen for this once-in-a-lifetime mentorship opportunity. For inspiration, the YouTube page will feature the 1-Day stories and videos from past years' contest winners.

eL&T Tip of the Month

Digital eyestrain is not limited to adults or the workplace. Children are also at risk for eyestrain due to growing use of digital devices. Children today have more digital tools at their disposal than ever before—tablets, smart phones, e-readers, handheld video games and computers. Whatever happened to playing outside? Somehow "Angry Birds" usurped hide-and-seek because children and teenagers (ages 8 to 18) are spending more than 7.5 hours a day consuming electronic media, according to a study by the Kaiser Family Foundation. This overuse can cause digital eyestrain.

» For more information, and to take this CE course online, visit 2020mag.com.

20/20 CE

New Products

VisionWeb Mobile App

Manufacturer: VisionWeb
Description: VisionWeb has launched a free mobile app that supports their online ordering solution. Visionweb.com gives opticians, optometrists, and ophthalmologists the ability to order ophthalmic products from over 400 spectacle lens, contact lens and frame suppliers for free.
Features: With the VisionWeb app, users will be able to keep up with their spectacle lens, contact lens and frame orders while out of the office, without having to access the full VisionWeb site. The free VisionWeb mobile app is available for Apple and Android devices and can be downloaded via the iTunes and Google Play app stores.

The mobile app syncs with VisionWeb.com so users can have access to the latest order status information, right at their fingertips. Convenient search and filter options make it easy for users to navigate their orders while on the go or out of the office. Users can also access details on their pending orders, which allows the doctor or manager to provide feedback to staff before the orders are actually sent to the lab for processing.

The VisionWeb app gives users the ability to:

  • Review pending orders before they are sent to the lab.
  • Monitor the status of orders in the process at the lab.
  • Access and review archived orders.
  • Navigate orders with convenient search and filter options.


7E IBP Blade

Inland Diamond
Description: Inland Diamond Products has innovated a new process for extending the life of carbide cutter blades for machines such as the National Optronics 7E.
Features: Inland Diamond has previously introduced a line of XL cutter blades which extended the life of carbide cutter blades by 300 percent. Now the company reports that its new ion-beam plasma-treated carbide cutters, developed with cooperation from an international university, are achieving a 700-percent increase in life over untreated blades.

The cost is $35.00 for a National Optronics 7E blade.

(800) 347-2020


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Andrew Karp
Group Editor, Lenses & Technology

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