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Lens&Tech Magazine eNewsletter - edited by Andrew Karp

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Solutionreach Offers Video Survey Feature

When a patient visits an optometry practice and has a positive experience, that patient is likely to share their experience with friends and family. This, of course, can lead to a referral and thus, a new patient for the optometry practice.

Solutionreach has developed a video survey service, SR Video, which enables an eyecare practice to capture patient feedback and share it online. When patients stop at the front desk following their appointment, the receptionist or office manager simply asks them if they would like to record a brief video testimonial. If they agree, they can verbally answer a few questions while SR Video records their answers on a video camera that is either located in the computer or can be plugged into it. SR Video automatically locates any video feed connected to the computer, webcam or not. SR Video will also automatically use the computer's or camera's internal microphone for sound. The entire process can take as little as three minutes, according to Solutionreach.

Once a video testimonial is captured, practices can have it automatically uploaded to popular video sites like Google and Youtube. Hundreds of video testimonials created with SR Video already exist on the web, such as this short testimonial from one of Solutionreach's most active SR Video users in optometry. The Solutionreach website currently has a demo video of SR Video available to watch within the Demo Center.

SR Video comes standard for all Solutionreach customers.

20/20 CE


Robertson Optical's Cozē's Compensated Lenses Bring Personalization to Patients

Cozē ADL and Cozē Wrap are the newest designs to join the family of Robertson Optical Laboratories' privately-labeled, digitally surfaced freeform progressives called Cozē. Cozē advanced design lens (ADL), uses Robertson's digital free-form method of grinding, and powers are compensated to allow for the patient's unique frame angle, tilt or wrap, and wearing vertex. ECPs are able take measurements for these features and have Robertson enter them into calculations, thus overriding default measurements. Cozē Wrap, which is part of the Cozē ADL package, is designed for wrap frames and enables optimal edge-to-edge vision.

"Patients see better at distance, intermediate and near zones with these lenses," says Mike Fussell, sales and customer service manager of Robertson Optical Laboratories of Atlanta (Loganville), Ga. "The Cozē ADL and Wrap are top-of-the-line products with unsurpassed optics that are specifically tailored to each individual's Rx and frame.

"Cozē ADL and Wrap fall into the same categories as the leading compensated lenses such as Seiko Superceed, Shamir Autograph II and Zeiss Individual," Fussell adds. "However, Cozē ADL and Wrap costs less than the national brands and approximately the same as standard lenses."

Cozē lenses can be ordered through all Robertson Optical locations in Loganville, Georgia; Columbia, S.C.; and Greenville, S.C. These labs serve customers throughout the U.S.

Scott Baxter, pictured here, a lab technician of Robertson Optical Laboratories of Atlanta, Ga., inspects a Cozē Wrap job.

Signet Armorlite Announces ECP Promotion

Signet Armorlite has launched a second 2012 ECP Promotion called, "Join us at VEE 2013." All ECPs are eligible to earn virtual tokens toward a "Spin the Wheel" game for every Kodak Unique and Unique DS Lens order purchased from any lab between Nov. 1 and Dec. 31, 2012 and redeemed on the promotion website.

Participants can win several daily prizes including insulated beverage coolers and lunch totes. Plus, each token earned is one entry into the monthly drawings where one practice will win a travel package for two to Vision Expo East 2013 in New York City. The travel package includes: airfare, hotel accommodations, Broadway show tickets and a group dinner.

View complete promotion details and enroll.

eL&T Tip of the Month

You may be wondering why a lens is tuned for the athlete when a patient only sometimes plays golf or rides a bike recreationally. The answer is always the same. You can provide eyewear that is "adequate," i.e., does the job like a car that gets you there but doesn't have leather, an iPod dock, GPS or heated seats, or I can suggest products that provide excellence in eyecare, describe the benefits and let the patient make the choice. Usually when there's a clear set of benefits that defines value, patients make better choices. Further, these patients tend to tell their friends and family about my practice, and they become loyal customers.

» For more information, and to take this CE course online, visit 2020mag.com.

Review of Optometric Business

New Products

Phantom Automatic Lens Tinting Machine (Model 95) and Phantom Heating System (Model 2V)

Manufacturer: Phantom Research Laboratories is introducing a new tinting system consisting of the Phantom Automatic Lens Tinting Machine, Model 95 and Phantom Heating System, Model 2V.
Description: The Phantom Automatic Lens Tinting Machine, Model 95 is a state-of-the-art, microcomputer controlled, automatic lens tinting machine developed for both solid and gradient tinting with absolutely no lines.
Features: The freestanding machine takes seconds to set up, is easy to use and features virtually silent operation. The versatile arm can rotate 360 degrees, and can accommodate up to four pairs of lenses at one time. The machine features continuous agitation of the dye solution, offers a 30-second to 60-minute (one minute increments) digital timer, micro-controller with geared stepper motor for accuracy and an electronic beeper to indicate cycle completion. Package includes the Automatic Lens Tinting Machine, one lens holder (Model V1-RS), and a UL listed power adapter.
Description: The Phantom Heating System, Model 2V consists of two stainless steel quart-sized tanks (vats), in black copolymer housing for minimum heat radiation and maximum thermal insulation.
Features: Designed to optimally heat optical lens tinting solutions and other similar materials. The standard 2-quart unit can hold up to four mini vats (optional). The system incorporates one 550-watt stainless steel heating element, designed specifically for heating OptiSafe Heat Transfer Fluid without burning it. This is a common problem in many heating units. The system is also supplied complete with vats, lids and starter kit for professional lens tinting.
(800) 225-5559

QC2 lens (Quick Check/Quality Control)

Precision Tool Technologies, Inc. is introducing the QC² lens.
Description: The QC2 lens (patent pending) grid design provides a quick visual check for identifying axis and position errors as well as combination errors in the lens finishing process.
Features: The QC2 lens is designed to be used every day in the lab's setup process for checking size and axis on edgers. In addition to checking size and axis, the QC2 lens validates the entire finishing process. The QC2 lens Quality Control process helps to provide the lab with first-time throughput, eliminating the cost and time of redoing today's expensive lenses. The QC2 lens is designed to work in conjunction with Precision Tool Technologies' current products: Truform Tracing Standard, Lens Alignment Gauges, Drilled Rimless Gauges and the Digi-Sizer II for digital measurement of the lens circumference.


RxPertise | Digital Lens Basics: What You Need to Know

Turning an ophthalmic prescription into patient pleasing, high performance eyewear took a giant step forward with the advent of digital lenses. Success with digital demands that...


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Andrew Karp
Group Editor, Lenses & Technology

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