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Social-EYEzing


Carl Zeiss Vision's iPad-based i.Demo App Available through iTunes Store

Carl Zeiss Vision has announced that the interactive i.Demo app for iPad is now available as a free i.Tunes download for Carl Zeiss Vision account holders.

The i.Demo app is designed to help patients choose the best lenses and treatments for their needs. Through easy-to-understand images, i.Demo shows the advantages of customized vs. standard lenses, computer and office lenses and treatments like AR coating.

"The ongoing problem in educating patients about new lens technologies is that they have difficulty visualizing how their eyeglasses could work better," says Claude Labeeuw, Carl Zeiss Vision's vice president—marketing. "With more and more practices using iPads, i.Demo 2.0 provides a patient-friendly way of showing the advantages of premium lenses and treatments."

The i.Demo app includes an optional "profile" feature that allows the ECP to capture the patient's needs and the recommended lens solution that results. The profile and recommendations can then be printed out for the patient. "Another key to educating the patient is linking the final recommendation to his or her stated need," says Labeeuw. "The printout makes it easy for patients to remember what lenses they chose, and why."

Carl Zeiss Vision customers who have iPads may download i.Demo app free of charge from the i.Tunes app store by searching "i.Demo" or "ZEISS."

Opticians Handbook

L&T MARKETING

Santinelli Holds Annual National Sales Meeting in San Francisco

Santinelli International's newly extended sales team convened in San Francisco last month for a series of presentations, strategy development and advanced training. The meeting, led by Rick Clemente, executive vice president of sales, focused on new ways to enhance customer satisfaction and maximize return-on-investment.

Professional speakers and industry partners provided training, programs and support. The company's new website, santinelli.com, which features enhanced navigation, new search capabilities and an expanded selection of videos and product literature, was unveiled to the group. As a team-building activity, the group of 25 toured the renowned Alcatraz Prison in San Francisco Bay.

PixelOptics' emPower Named a 2012 R&D 100 Award Winner

The R&D 100 Awards, celebrating 50 years of honoring the 100 most significant new technology products in innovation and excellence, announced that emPower eyewear from PixelOptics was named one of the top 100 technology products for 2012.

Winners of the R&D 100 Awards are selected by an independent judging panel and the editors of R&D Magazine. The publication and its online portal serve research scientists, engineers, and other technical staff members at high tech industrial companies and public and private laboratories around the world. Winners will be recognized at the R&D 100 Awards Banquet on Nov. 1, 2012, in Orlando, Fla. A list of winning innovations is on the R&D 100 Awards website, rdmag.com.

eL&T Tip of the Month

Glare Control filters both overall and selective brightness, and may include a reduction or enhancement of reflected light. For example, the general-use sunglass wearer can benefit from the safety and comfort aspects of polarized lenses blocking reflected light, whereas a competitive golfer utilizes and requires subtle cues—gleaned from reflections off the grass blades on the greens—to best evaluate ground contours during putting.

» For more information, and to take this CE course online, visit 2020mag.com.


Review of Optometric Business

New Products

Zero Glare plus UV with RB Tech

Manufacturer: Precision Optical Group
Description: Anti-Reflective (AR) coating with Ultra-Violet (UV) protection is nearly invisible, provides superior protection, and helps with unstrained vision. POG is able to offer this revolutionary technology with the help of Retinal Bliss Technology (RB Tech) by Quantum Innovations.
Features: The custom coating provides patients with a complete visual experience, including: zero glare, zero smudges, zero dust, zero scratches and zero worries.

"We're excited to offer a product that eliminates so many problems associated with eyewear," says Mike Tamerius, Co-Owner of Precision Optical Group, Inc. "You not only get a lens with virtually no glare, but it also blocks UV light from being reflected off the back surface of the lenses. Then, to top it off, it has a durability rating over four. With that, you have the ultimate lens on the market."

Zero Glare plus UV with RB Tech lenses also offer protection for children, who are exposed to significant amounts of sun by age 18, and are therefore particularly vulnerable to UV and High Energy Visible (HEV) light exposure.

The coating also helps decrease chances of cataracts, pinguecala, ptergium and macular degeneration.
precisionopticalgroup.com
(800) 497-9239

Bristol Poly-B Photo

Manufacturer:
Bristol C&D
Description: Photochromic Poly FT28
Features: UV-activated polycarbonate FT28 lenses allows a smooth change from inside to outside and back. Bristol Poly-B Photo makes eyeglasses more adaptable, and offer 100 percent UV protection, reaching sunglass tint in under 60 seconds. The unique photochromic coating is formulated to lighten faster than leading photochromic lenses, so wearers experience less waiting time. Superior polycarbonate material allows the lens to go clear, virtually eliminating any undesired tint indoors. The Poly-B Photo combines comfort, strength and versatility in one lens.
Availability: 70 mm polycarbonate semi-finished, spherical FT28, gray. Choose from 2.00, 4.00 or 6.00 base with +1.00 to +3.00 adds. Power range from -2.25D to +5.00D sphere out to -4.00D cylinder.
bcdlens.com
(877) 255-1181

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Andrew Karp
Group Editor, Lenses & Technology
akarp@jobson.com

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