Social-EYEzing

Signet Armorlite Launches New Website

Signet Armorlite (SA) is launching a new corporate website, signetarmorlite.com. The new website expands the company's message of Kodak Lenses as "Vivid Solutions for Life" for optical patients and eyecare professionals.

The website includes three subsites. The Kodak Lens subsite provides in-depth information about Kodak lenses including Kodak Unique Progressive Lenses. Patients can learn about the wearing experience for all Kodak progressive lenses. Eyecare professionals may visit this section to discover the features and benefits of Kodak lenses as well as view product literature and videos.

The Professionals subsite is divided into two sections: Eyecare Professionals (ECPs) and Optical Lab Professionals (LabTech Pros). To continue Signet Armorlite's dedication to the independent practitioner, the ECPs section offers information regarding the various programs, tools and resources to help ECPs grow their practices.

The LabTech Pros section focuses on providing technical tools and resources to optical lab and technical professionals. Among the resources, is the online product catalog where optical lab professionals can easily search for up-to-date lens specifications, barcodes and base curve selection charts. Information regarding material processing and optical supply offerings is also available.

"Signet Armorlite recognizes that many of our customers and their patients rely on the Internet for optical information," states Brad Staley, SA president. "The new website allows Signet Armorlite to communicate up-to-date information about our company and its products."

LENS MARKETING

PixelOptics' emPower Wins Gold Edison Award

The Edison Awards, which honor the best in innovation and excellence in the development of new products and services, announced that emPower electronic eyewear from PixelOptics won a Gold Edison Award for Quality of Life in the competition's Lifestyle and Social Impact category.

"We're honored to receive this recognition and to be placed in the company of organizations that have shaped American innovation," says Brett Craig, president and CEO, PixelOptics. "Like many great inventions, emPower was designed to solve an unmet need—provide better vision to millions of consumers who struggle with progressive lenses. emPower allows consumers to have a very positive experience with their eyewear and provides a breakthrough electronic platform to build exciting new innovations for years to come."

The world's first electronic corrective eyewear, emPower has a near-focus reading zone constructed of an LCD-like material that allows the user to turn the lens magnification on and off at will.

The Edison Awards are named after Thomas Alva Edison, whose inventions, new product development methods and innovative achievements literally changed the world, garnered him 1,093 U.S. patents, and made him a household name around the world. Sponsors of the 2012 Edison Awards include: Nielsen, USA TODAY, Discovery Communications, Science, CSRware, applepeak and ViridiSTOR. For more information about the Edison Awards and a full list of winners, visit edisonawards.com.

2012 Vision-Ease Lens Forum Offers Sales and Marketing Training for Business Growth to Customers

Vision-Ease Lens (VEL) will host the 2012 Vision-Ease Lens Forum on August 22-26, 2012, offering customers sales and marketing training to grow their customer base. Held at Secrets Maroma Beach in Cancun, Mexico, customers can qualify to attend through working with their VEL sales representative to set and meet growth goals. Originating two years ago as a Latin American customer event, VEL has expanded this year's event to include U.S. and Canadian customers, and expect more than 120 people from more than 20 countries to attend.

The four-day event will include sales and marketing training, highlighting business and industry trends to help customers develop and grow their businesses. In addition, the event will feature renowned industry speakers and offer opportunities for networking and enjoying the resort.

"The VEL Forum attendees represent a VEL customer base that's dedicated to growing their business with a wide range of products VEL has to offer," says Dominique Jara, VEL marketing manager. "But more than product information, the value-add offered by speakers, educational opportunities and networking possibilities is ultimately why we get repeat attendees. They're bringing new tangible, actionable skill sets back to their offices."

eL&T Tip of the Month

A comprehensive examination by the doctor should include a dilated examination, screens for glaucoma, diabetic retinopathy, hypertensive retinopathy, macular degeneration and cataracts. It should also include taking visual fields, corneal topography (mapping), a scanner laser exam which aids in early glaucoma diagnosis and digital photography to ensure there is a baseline image to aid in any further investigation of ocular disease.

» For more information, and to take this CE course online, visit 2020mag.com.

New Products

Emotion Edger

Manufacturer: Briot USA
Description: All-in-one edger
Features: Sleek design and state-of-the-art technical features and capabilities, including shape modification, customized grooves, and angled drilling. Easy to use touch screen is suitable for all user levels, including beginner. Input zone features patented Briot multi-axis tracer that precisely records the frame's characteristics, shape and curvature. Sealed door protects against dust and any water sprays. Unit can accommodate metal and plastic frames, patterns and demonstration lenses, and can measure both eyes in a minute. Memory can store 300 mountings and 200 patterns. Customization and drilling zone features built-in Digiform software that is easy to modify (dimension A or B separately, proportional, etc.). Drilling view screen allows the user to add/delete and verify holes (position coordinates or displacement on the screen). Holes and notches can be created in diameters from 1 to 6 mm; up to 20 holes per lens. Customization feature allows drill hole and notch to be oriented 10 degrees. Blocking is prism- and parallax-free and can be done in three steps. Block insertion is easier because of a "mistake-proof" slot and visualization of block position. All finishing and sub-finishing operations can be seen on a single screen that provides an overview of all parameters, including bevel and counter-bevel. Edges all types of lens materials (standard plastic, polycarbonate, Trivex, high-index, glass). Small edging wheels (90 mm diameter) are ideal for wrap frames. High-resolution touch screen simplifies data entry. All commands on the screen, display of both eyes at 1:1 scale, command flow systematically the same regardless of the edging process, and easy-to-understand icons for almost immediate learning.
briot-usa.com
(800) 292-7468

Luma v1.9 software update

Manufacturer:
Eyemaginations
Description: Eyemaginations has announced its latest software update for Luma, the comprehensive patient education and marketing software platform for health care professionals.
Features: Luma v1.9 features a wide variety of new healthcare topics across a number of medical specialties. The new topics include subjects such as lid hygiene, macular degeneration, meibomian gland dysfunction, blepharoplasty, facelifts, laser skin resurfacing and rhinoplasty. The system also includes commercials and media from vendors such as Alcon, Hoya and Zeiss.
With Luma, doctors can ensure that patients understand their conditions and treatments. Concurrently, the practice can market premium products and services while saving time and increasing productivity. When used with the Eyemaginations full suite of products including Echo and Online, doctors can increase education, drive revenue and maximize their time spent with patients.
Also, new in Luma v1.9 is the introduction of split-screen views offered within the Exam Advisor on such topics as refractive errors, macular degeneration, glaucoma and cataracts. These unique animations allow for simultaneous views of both condition development and point-of-view perspectives for selected conditions.
Eyemaginations is also launching its vignette offering. These silent waiting room segments are designed to provide specific messaging and call-to-action language for patient marketing. Enhanced tutorial videos have also been added to ensure that Luma users are maximizing their software to its fullest potential.
eyemaginations.com
(877) 321-5481

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Andrew Karp
Group Editor, Lenses & Technology
akarp@jobson.com