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Social-EYEzing

Acuvue Launches Podcast Series on Eye Health

Vistakon, division of Johnson & Johnson Vision Care, has launched Healthy Vision with Dr. Val Jones, a new radio program devoted to educating and improving the eye health of Americans.

"Americans spend surprisingly little time thinking about their eyes, even though they're critical to their quality of life," says program host Val Jones, M.D., CEO of Better Health, LLC, a network of popular health bloggers, and author of, "Dr. Val and the Voice of Reason," which won The Best New Medical Blog award in 2007. "Research shows that many people share the misguided belief that seeing well translates to good eye health. As a result, they often don't see an eyecare professional regularly, or take the necessary steps to protect their eyes from things like UV (ultraviolet) damage. Eyecare professionals are a critical part of a primary care medical team."

Healthy Vision with Dr. Val Jones seeks to close the gap between vision care attitudes and behaviors by providing consumers with timely and relevant information and helpful resources to help them manage eye health for themselves and their families. The program is supported by Acuvue Brand Contact Lenses.

On the inaugural show, Dr. Jones is joined by leading experts from around the country to take a close look at three areas vital to maintaining eye health and wellness.

  • What's in an Eye Exam?—Learn why an eye exam is important beginning in infancy and how eyecare professionals can identify some medical conditions, such as diabetes and high blood pressure, just by looking in your eyes.
  • Are You Contact Lens Compliant?—Research shows that many contact lens wearers are significantly non-compliant when it comes to taking care of their contacts. Hear from the author of a recently published study that looked at the wear and care habits of contact lens wearers, learn the risks associated with not following your eye doctor's instructions, and find out about a free tool to help you remember when to change your lenses on time.
  • Protecting Your Eyes from the Sun—Did you know it's just as important to protect your eyes from the sun's harmful rays as it is to shield your skin from the sun? Learn about the risks of not protecting your eyes from ultraviolet (UV) rays, beginning in childhood, and how you can get added protection to your sunglasses.

Free podcasts of Healthy Vision with Dr. Val Jones can be found in the iTunes Store (for best results, search for the show by its complete title. You will find it in LifeMinute.TV Health), BlogTalk Radio and on Better Health. A link to the show also can be found at acuvue.com/healthyvision. You can listen to the show in its entirety (Approximate Running time: 23 minutes) or via individual segments.

20/20

LENS MARKETING

Lighthouse Hosts Low Vision Education
Day Featuring Enhanced Vision

Lighthouse International recently hosted an educational day at its New York City headquarters for individuals with low vision to learn about the newest products and services available to them. The event, which was free of charge, featured Enhanced Vision, manufacturers of low vision assistive technology. Experts from the Huntington Beach, Calif.-based company were on hand at The Lighthouse Store to demonstrate their full line of easy-to-use video magnifiers. The products ranged from desktop CCTVs to portable handheld devices that enable individuals with low vision to remain independent.

"We are very excited to partner with Enhanced Vision for this event and hope to raise awareness of the many options available for the visually impaired," says Cathy Zeto of Lighthouse International. "This is a great opportunity for individuals and caregivers to receive an up close and personal demonstration of the latest in low vision technology and learn about Lighthouse International's expert low vision services."

James Bailey, director of Eastern regional sales for Enhanced Vision is seen here demonstrating the company's new Acrobat video magnifier for student Greg Orio.

Essilor Instruments USA Offers
Portfolio of Innovative Service Plans

Essilor Instruments USA is introducing a portfolio of innovative service plans for new and existing Essilor Instruments finishing products, including such hallmark products as Mr. Blue, the Kappa and Gamma edging systems, and Triplets. An extensive collection, the support portfolio includes basic service plans for parts-only; parts and labor; comprehensive parts, labor, and preventive maintenance.

"Essilor Instruments USA developed these flexible service plan offerings so that our customers could choose the appropriate coverage for their products and meet their individual needs," says Michael Olmsted, vice president, services. "Service plans offer added protection beyond the standard one-year warranty—eliminating customers' concerns about unexpected repair expenses and giving them the peace of mind knowing that our well-trained team of service professionals is available to provide prompt, effective service and support," says Olmsted.

Essilor Instruments USA offers the full line of Essilor edging equipment, including the Mr. Blue edging system, the Ultimate Kappa, Ultimate Gamma and Triplets finishing systems, as well as consumables and spare parts for all Essilor edgers.

eL&T Tip of the Month

Glare from too much visible light always reduces clear and comfortable vision. It can be as simple as the reflections off the back of a sun lens that interrupt clear vision; to a super bright sunny day, to that blinding reflective flash off the dewy wet pavement while driving on a sunny morning. Glare causes squinting, eye fatigue and reduced vision. It is generally annoying and can become the cause of a car accident if you're blinded to something in the road that you should be able to see. Probe the patient for the real ways they will use sunwear. Be sure to get glare control right.

» For more information, and to take this CE course online, visit 2020mag.com.


Transitions

New Products

OAC 25 AR Coater

Manufacturer: Coburn Technologies
Description: The first, compact ion-assisted vacuum deposition AR coating system.
Features: Designed and manufactured by OptoTech, the OAC 25 is nearly identical to the largest, most powerful models in the OAC product line. The OAC 25 can produce various coatings including super hydrophobic, hydrophobic, premium AR, standard AR and mirrors. Its user-friendly touch screen provides simple push button operation of the entire system. The OAC 25 features an innovative auto-flip mechanism that enables easy AR coating of uncut or cut and edged lenses, increasing capacity while reducing labor cost and eliminating super hydrophobic axis twisting in the edging process. The OAC 25 can produce up to 30 to 40 pairs per day with fast and easy loading, quick cycle system. It will run five cycles per eight-hour shift and eight cycles in a 12-hour shift producing high quality AR coating to meet or exceed the most popular AR coating brands, according to Coburn Technologies.
coburntechnologies.com
(800) COBURN1 (262-8761)

LifeRx FSV

Manufacturer: Vision-Ease Lens
Description: Available in gray, the new LifeRx FSV lenses and their SFSV counterparts are 100 percent interchangeable thanks to matching front curves on both lines. LifeRx lenses are manufactured with 100 percent renewable energy and deliver a superior combination of rapid darkening, industry-leading fade-back speed and better indoor clarity. In addition to the new FSV, LifeRx lenses are also available in D28, 7 x 28 trifocal, D35 bifocal, Illumina and Outlook progressive lenses, aspheric SFSV and spherical SFSV options.

Availability: Power range is +2.00 to -6.00D out to a -2.00 cylinder.
vision-ease.com
(800) 328-3449

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Send us news about new products, services, special events, tech advances or personnel changes.

Andrew Karp
Group Editor, Lenses & Technology
akarp@jobson.com

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