New iPhone/iPad App Measures PD
Sunmore Systems, a U.K.-based software developer, is introducing Pupil Meter, an iPhone app designed for consumers who purchase glasses online. An iPad version, Pupil Meter Pro, is aimed at eyecare professionals.
According to Sunmore, the Pupil Meter accurately measures a pupillary distance (PD). Pupil Meter Pro can measure binocular and monocular PD, seg height and OC (optical center). PD measurement displayed is equivalent to far PD.
The Pupil Meter (pictured) is priced to the consumer at $0.99. Updated: Jan 12, 2011; current version: 3.0; 3.0 (iOS 4.0 tested); size: 1.1 MB. language: English. (Pupil Meter Pro)
The Pupil Meter Pro is priced to ECPs at $9.99. Released: Nov 18, 2010; version: 1.0; 1.0 (iOS 4.0 tested); size: 1.2 MB; language: English. Compatible with iPad. Requires iOS 3.2 or later.
Transitions Optical Encourages Consumers To Live A Life Less Squinty
Fun in the sun is top of mind for consumers during the late spring and summer months, and Transitions Optical is taking advantage of this with a new campaign and contest called "Life Less Squinty." Beginning with a "15 Minutes of Fame" contest, online and outdoor advertising will drive consumers to visit LifeLessSquinty.com between May 1 and June 30 to upload a photo that demonstrates their best "squinty" face. Photos will be posted to the site's "Squinty Billboard" and up to 60 winners will be selected to have their squinty photo featured on a real billboard in five select markets across the country. Outdoor billboards in New York/New Jersey, Chicago, Philadelphia, Dallas and Atlanta featuring the campaign's Squinty models will be up beginning May 16, and the winning photos will appear on the billboards beginning June 21. Participants will also have the chance to share their Squinty photo on Facebook or Twitter. Industry professionals can participate by submitting their own Squinty photo and by leveraging the campaign in their own marketing and social media efforts.
The Life Less Squinty website features a series of interactive banners, which reinforce the potential dangers of squinting, such as premature aging and diminished sex appeal and show how Transitions lenses automatically adapt to provide comfortable vision in changing outdoor lighting conditions and reduce squinting. The site offers a side-by-side comparison of the Transitions family of products, including original Transitions lenses, Transitions XTRActive lenses and Transitions SolFX sun lens products, and encourages patients to visit their eyecare professionals to learn more.
ECPs can align their local marketing efforts with the Squinty campaign by sharing the LifeLessSquinty.com link on their practice website or Facebook pages. Customizable counter cards and postcards are available through the Transitions Online Marketing (TOM) tool at www.TransitionsTOM.com.
Vision-Ease Lens Offers Retailers an 'Endless Summer' Through New Promotion
To celebrate summer, sunshine and retailers, Vision-Ease Lens (VEL) announces its "Endless Summer" promotion, offering a chance to earn raffle tickets for a grand prize dream vacation drawing by selling Coppertone and SunRx polarized lenses.
Retailers may earn three raffle tickets for each pair of Coppertone lenses sold, and one raffle ticket for each pair of SunRx lenses sold from April 1 through July 31, 2011. At the end of the promotion, VEL will inform each registered retailer how many raffle tickets they qualify for. Retailers will then assign individual dispenser names to entries and return to VEL. The grand prize, a dream vacation with a destination of the winner's choosing, and hundreds of other prizes including backpacks, t-shirts and more, will be drawn three to five weeks after the promotion ends.
To participate in the promotion, retailers can visit the professionals' section within vision-ease.com to sign up online and access promotion details.