eL&T Archives   •   2020mag.com
Lens&Tech Magazine eNewsletter - edited by Andrew Karp

SOCIAL-EYEZING   |   Lens Marketing   |   eL&T TIP   |   New Products   |   2020mag

Social-EYEzing

ABB Concise Launches New Web Site

ABB Concise has completely redesigned its B2B Web site, abbconcise.com. The new site provides more information about the company's products and services. In addition to its familiar, easy-to-use features, the site now offers:


Visit abbconcise.com
  • Live chat with a customer service representative
  • A replenishment ordering system for easy stock revenue inventory ordering of soft contact lens or ophthalmic lenses
  • Practice Partnership GP webinars
  • An enhanced Parameter Guide that lets customers search actual Rx parameters to effectively find the right product for their patients' needs
  • Alerts and news
  • A patient information storage feature for easy access and ordering

ABB Concise will soon add a "Find a Doctor" section designed to drive more patients to customers' offices. This section will offer consumers links with information about good contact lens practices, buying tips and a link to yourlens.com.

LENS MARKETING

Consumers Rate Kodak Lenses Highly in Brand Study

In a recent study conducted at the University of Arkansas, 64 progressive lens wearers were asked which of six different progressives they preferred without knowing the brand. The wearers found there was no statistically significant difference between the brands; all the lenses rated between 7 and 8 on a 10-point scale.

Yet when they did know the brand, wearers chose Kodak lenses from Signet Armorlite 39 percent more often than the other lenses. When patients were asked which lens they wanted to purchase based on their vision experience, the brand and value, Kodak lenses were preferred 2 to 1. When all factors were considered, wearers preferred Kodak lenses 56 percent more often, more than twice as often as other lenses that were tested. Wearers also rated Kodak lenses highest for trust, respect and loyalty.

Essilor Kicks Off National
Road Show for Visioffice

Essilor of America's Visioffice Road Show kicked off in January and continues through the end of the year. It is stopping at approximately 70 optical trade shows from coast to coast, including large shows such as Vision Expo East, Vision Expo West and SECO, as well as smaller regional and state events. The tour will allow ECPs to see the Visioffice system in person and experience a demonstration and witness the speed and accuracy of this patented measuring device.

"Essilor is excited to offer every ECP across the nation the opportunity to try the Visioffice system in person," said Carl Bracy, senior vice president of marketing for Essilor of America. "Now ECPs will have the opportunity to try the Visioffice system and experience how it will allow them to deliver superior patient care to each person who passes through their dispensaries."

Visit EssilorVisioffice.com to locate a road-show city near you. For more information about the Visioffice measuring system, contact your Varilux sales representative.

http://www.hoyavision.com/popup_murray_intro.html

eL&T Tip of the Month

Today's high-tech sunglasses integrate many technologies to deliver the highest level of protection and performance to the wearer. Specifically-tailored filter recipes (colors with selective absorption of specific wavelengths) are available for just about every activity. One or more of the following high performance components are found in today's smart sunglasses — Chromatic Contrast Control, Glare Control, Dynamic Brightness Control, Effective Solar Protection, Authentic, in Prescription and For The Life of The Rx.

» For more information, and to take this CE course online, visit 2020mag.com.


Equipment Exchange

New Products

EMInent

Manufacturer: Leybold Optics USA
Description: New, premium AR coating process. EMInent represents a departure from previous AR coating process developments because it was developed as an "Integrated Process Solution," meaning that the AR layer stack was designed in conjunction with lens hard coatings to provide an optically superior and long lasting AR product.
Features: EMInent combines an anti-static layer along with a super hydrophobic top coat resulting in advanced scratch resistance and unsurpassed cleanability. Markus Fuhr, manager of ophthalmic products for Leybold Optics, said Leybold's goal for developing the EMInent process was to combine high scratch resistance (Bayer-test) with no loss in environmental performance such as crazing and deformations during the lifetime of the product. According to Fuhr, "EMInent is the only integrated AR process that can be paired with different lens hard coats to provide a seamless and superior lens treatment."
Availability: Contact Leybold Optics, USA in Cary, N.C. Leybold Optics USA is a wholly owned subsidiary of Leybold Optics GmbH headquartered in Alzenau, Germany.
leyboldoptics.com

Zeiss Customized Wrap Lenses

Manufacturer:
Carl Zeiss Vision
Description: Full line of customized Zeiss lens designs created specifically for highly wrapped lenses. Includes three wrap-specific customized lens designs as well as Zeiss Individual SV Wrap for single vision wearers.
Features: The combination of advanced customized design and Carl Zeiss Vision's proprietary Rx and prism compensation widens the area of clear vision in Zeiss Wraps by as much as 50 percent over standard lens designs in wrap frames. In addition, Zeiss wrap lenses feature the same customization approaches as their standard-frame equivalents. Depending on the specific design chosen, this may include prescription customization, an adjustable corridor and compensation for the way the lenses fit the wearer's face. All Zeiss customized wrap lenses are fully compatible with i.Scription, the Zeiss process that compensates the lens design based on the patient's higher-order wavefront aberrations to deliver superior night vision.
Availability: Like Zeiss customized progressives for standard frames, Zeiss wraps are available in price tiers with increasing degrees of customization: Good (GT2 3D Wrap), Better (GT2 3DV Wrap) and Best (Zeiss Individual Wrap). All Zeiss wrap designs are available in clear, Transitions gray and brown, and NuPolar polarized gray and brown, in 1.50 hard resin and 1.59 polycarbonate materials.
vision.zeiss.com

2020mag.com

RxPertise: Getting an Edge-ucation

How 'smart' edgers ensure a perfect fit

EyeCare Video

Send us news about new products, services, special events, tech advances or personnel changes.

Andrew Karp
Group Editor, Lenses & Technology
akarp@jobson.com

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