eL&T

Andrew Karp
Group Editor, lenses and technology
akarp@jobson.com


Carl Zeiss

L&T Marketing
Tempe Eyecare Wins Grand Prize in Signet Armorlite Promo

Signet Armorlite announced that Tempe Eyecare Associates of Tempe, Ariz. won the grand prize in the Kodak Lens "Heading for Hollywood!" promotion, which ran from April 1 to June 30. The lens maker drew the winning ticket of out 12,000 entries.

The staff of Tempe Eyecare Associates, pictured above, was awarded a trip to Hollywood, Calif. valued at $5,000.

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Chicago Declares 'Think About Your Eyes Week'

The Think About Your Eyes Coalition celebrated "Think About Your Eyes Week" from July 19-25 in Chicago, as part of a two-year public awareness campaign designed to educate Americans about the importance of annual comprehensive eye exams and the benefits they can provide to overall health.

"Good visual health is an important component of a person's quality of life,"said Richard M. Daley, mayor of Chicago, in the official proclamation. "More than 3.4 million Americans are blind or visually impaired and many more are at risk of preventable vision loss."

Think About Your Eyes teams, including giant costumed eyeballs appeared at Wrigley Field, Navy Pier and Lincoln Park Zoo inform Chicagoans about the importance of eye health, especially children's vision. The teams also encouraged Windy City residents to visit thinkaboutyoureyes.com to locate an eyecare professional and schedule an annual exam.

To further discuss this important issue, the Think About Your Eyes Coalition met with other industry leaders in Chicago on July 20-21 at the Eye Health Summit, hosted by the Foundation for Eye Health Awareness. The group discussed plans for continuing to raise public awareness of the need for improved eye health.

The Think About Your Eyes public awareness campaign also includes television, radio, online and social media communications that focus on a variety of eye health issues, from eye disease and children's vision to school performance and visual fatigue. The campaign is focused in nine cities across the United States, including New York, Los Angeles, Chicago, Denver, Atlanta, Houston, Sacramento, Cincinnati and Portland, Ore.

The coalition was founded in March by Essilor, Luxottica Group and VSP Global, and is a joint effort with the Foundation for Eye Health Awareness.

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Hoya Vision Care Opens Salina, Kansas Lab

Hoya Vision Care, North America is expanding its network of prescription laboratories with opening of a new facility in Salina, Kansas. The new Hoya Salina lab will provide personalized customer support, competitive pricing, faster service and advanced lens designs, including Hoya's free-form designs for customized vision correction, the company said.

"Hoya is focusing on the parts of our business that help independent optometrists stay competitive," said Barney Dougher, Hoya Vision Care president and CEO. "The addition of the Salina lab will provide eye care professionals with the tools they need to not only benefit their practices but also their patients."

The Hoya Salina lab is led by general manger Gabe Rayas, a 42-year industry veteran. He is pictured here, at left, with customer service manager Dana Miller (center) and lab technician Loren Dick.

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Walman Optical Appoints GM for Ophthalmic Division

Walman Optical Company has named Bryan G. Schueler vice president and general manager for the Walman Ophthalmic Division. In his new capacity, Schueler will be responsible for all aspects of ophthalmic operations, including sales, marketing and manufacturing functions.

Prior to joining Walman, Schueler held senior level management positions in the technology and information systems industries.

WEBSightNation.com

Dispensing Tips

#1  2009 taught consumers to understand and demand value in the products that they purchased. When showing lenses and frames, be sure that you have well defined price points with the benefits of each clearly understood by both dispenser and patient. By being able to show the more valuable benefits and describe the reasons that they cost more, patients/buyers gravitate to the better value.
    For more information, and to take this CE course online, visit www.2020mag.com

#2  Luxury for many customers has changed its identity to mean quality and craftsmanship. It also means having items that are unique and exclusive — that meet the expectations of long-term customers. Be able to describe the details that make this product different. If they have an expectation, you must meet it or they go elsewhere.
   For more information, and to take this CE course online, visit www.2020mag.com

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The Business Edge

New Products
Parasol Photochromic Lenses

Manufacturer: Augen Optics
Description: A combination of premium Augen High Definition lens design technology and advanced photochromic material.
Features: Made with 1.50 hard resin photochromic material, Augen Parasol lenses darken quickly outdoors, with a performance comparable to leading photochromics, according to Augen. The lenses provide 100 percent UVA/UVB protection on both front and back lens surfaces. The extra-dark tint rivals the light protection from sun lenses. Augen Parasol lenses fade more quickly to a barely noticeable tint indoors, the company reported.
(866) 284-3611
www.augenoptics.com

Vertex Progressive

Manufacturer: Bristol C&D
Description: Free-form progressive with backside aspheric surface
Features: Optical performance is enhanced by less distortion and sway and larger field of vision.
Availability: 9, 11, 13 and 16mm corridor lengths. Power range from -8.00 to +8.00D. Available from 1.499 to 1.74 in hard coat to super-hydrophobic HMC coating plus polycarbonate, polarized, photochromic and Transitions. Four lens styles: Active, Standard, Cubicle and Executive.
(877) 255-1181
www.bcdlens.com

DAC Kool Plus

Manufacturer: DAC Vision
Description: Advanced optical coolant
Features: Unique formula provides excellent lubrication and heat resistance, protecting today's high performance cutting tools. Low-foaming, rapid settling formulation keeps lens surfaces clean and free of debris. Advanced rust inhibitors prevent build up and make tank clean up easier. Works well in any system, especially smaller units where agitation is high.
(800) 800-1550
www.dacvision.com

HyperPro 1.74 Progressive

Manufacturer: Optima
Description: Thin, lightweight progressive lens
Features: 1.74-index material; superior aspheric soft design provides easier transition from distance-intermediate-reading areas, making it the logical choice for both first time wearers and current progressive patients. Offered in both regular and short corridor to accommodate all frame styles.
Availability: 1.50, 2.50, 3.80, 4.80, 6.40, and 8.00 bases with adds from +0.75 to +3.50 in +0.25 steps.
(800) 621-1216
www.resolutionlenses.com

Shamir Single Vision Hard Resin (Wrap) HC/UC, Single Vision SuperLite 1.74 (Extra Thick) UC

Manufacturer: Shamir
Description: New materials for Shamir's single vision lens line
Features: SuperLite materials have high light transmittance and allow for trouble free edging and drilling, while Shamir's Wrap lenses allow for higher prescription range in Base 4, 6, 7 and 8. Shamir's Extra Thick lenses allow for a high minus prescription in Base .5, 1 and 2.
Availability: Shamir Single Vision blanks are compatible with all Freeform designs, including Autograph II.
(877) 514-8330
www.shamirlens.com

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