eL&T

Shamir Andrew Karp
Group Editor, lenses and technology
akarp@jobson.com


L&T Marketing
Hoya Announces Splendor Of Spain Drawing Winner
Eli Ben-Moshe, OD (right) after learning from Hoya';s Lisa Lingard that he won a trip to Spain.
Eli Ben-Moshe, OD (right) after learning from
Hoya’s Lisa Lingard that he won a trip to Spain.

Eli Ben-Moshe, OD of San Diego, Calif., won an all-expense paid trip to Spain in the Hoya Vision Care "Splendor of Spain" drawing at Vision Expo West.

"We congratulate Dr. Eli Ben-Moshe and look forward to experiencing a magnificent trip to Spain with him and his wife," said Rich Montag, vice president of sales & marketing. "Eye care professionals who sell our award-winning Hoyalux iD, Hoyalux iD LifeStyle, or our Nulux ep lenses between now and Dec. 31, 2008, are still eligible to win trips for two to Spain and many other enticing prizes through our Splendor of Spain promotion. Promotion information is available from your Hoya representative, an authorized Hoya distributor or by visiting www.hoyasplendor.com."

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Vision-Ease Announces New LifeRx Promo

Continuing its commitment to sustainability and the education of consumers about its importance, Vision-Ease Lens (VEL) has launched "Tiko's Travels," a promotion that rewards eye care professionals for supporting the company's recently-rebranded LifeRx light-responsive lenses. Based on the brand's new mascot, Tiko the chameleon, the promotion allows ECPs to collect and return stickers for cash and other prizes.

For every pair of LifeRx lenses purchased from November 1, 2008 through February 28, 2009, VEL will send ECPs one Tiko sticker. Illumina LifeRx purchases earn two stickers. Stickers can be collected on a Tiko Travel poster and may be remitted by mail to receive cash and other surprise gifts.

Tiko's Travels


"Through the 'Tiko's Travels' promotion, Vision-Ease Lens is helping ECPs to stress the importance of educating patients about sustainability," said Dominique Jara, marketing manager, VEL. "Keeping the renewable energy information and other important steps VEL has taken to reduce their footprint front-of-mind gives ECPs another reference point when advising customers on lens choice."

To participate in the promotion, ECPs can visit the professional's section within www.vision-ease.com to access official rules and sign-up information.



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Transitions Toasts PGA Tour Players
Bill Calfee, president of the PGA Nationwide Tour, left, with Dave Cole, managing director of the Americas, Australia and New Zealand, Transitions Optical at a ceremony honoring the 2009 PGA Tour players.
Bill Calfee, president of the PGA Nationwide Tour, left, with Dave Cole, managing director of the Americas, Australia and New Zealand, Transitions Optical at a ceremony honoring the 2009 PGA Tour players.

Twenty-five Nationwide Tour players were awarded 2009 PGA Tour cards following the Nationwide Tour Championship at TPC Craig Ranch earlier this month.

Transitions Optical, the PGA Tour's newest official marketing partner, hosted a celebratory toast and post-card ceremony party to honor the players for their achievement.

"This class adds to the Nationwide Tour's strong tradition of transitioning players to the PGA Tour and having a significant impact once they get there," said Bill Calfee, Nationwide Tour President. "With Nationwide Tour alumni amassing 237 wins on the PGA Tour, we look forward to seeing one in the winner's circle at the Transitions Championship next spring," he added.

Attendees learned about Transitions lenses while visiting an Transitions exhibit at the PGA event. Attendees learned about Transitions lenses while visiting an Transitions exhibit at the PGA event.

"Golf enthusiasts depend on healthy sight for optimal athletic performance," said Dave Cole, managing director of the Americas, Australia and New Zealand, Transitions Optical. "With such obstacles as varying light and playing conditions and ongoing exposure to ultraviolet radiation, visual ability can be affected without proper eyecare and eyewear, such as Transitions lenses. Through our partnership with the PGA Tour, we're excited to continue to educate consumers about ensuring healthy sight. We salute these 25 players for living their vision by earning their PGA Tour cards and hope that they continue their success at the next level," he added.

As the Official Eyewear of the PGA Tour, Champions Tour and Nationwide Tour, Transitions Optical is proud to sponsor the PGA Tour's Transitions Championship, which tees off March 16 to 22, 2009 at the Innisbrook Resort and Golf Club in Palm Harbor, Fla.

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West Point Triathlon Team Picks Sable as Official Swim Goggle
Attendees learned about Transitions lenses while visiting an Transitions exhibit at the PGA event. Mark Freeman, West Point Tri Team '12, comes up for air while practicing technique drills at the Total Immersion Swim Studio in New Paltz, N.Y. The West Point tri team finished third in the nation in 2008.

The West Point Triathlon Team, winner of the silver medal in the men's division and bronze in the combined men and women's division at the 2008 Collegiate Nationals, has chosen Sable WaterOptics, a division of See Worthy Inc., as its official swim goggle sponsor.

Under terms of the agreement, See Worthy will provide team members with Sable WaterOptics swim goggles, including those athletes who require corrective lenses.

"We chose Sable WaterOptics because we believe that the technology behind their lenses makes them the perfect product partner for our triathletes," said Louis Tharp, swim coach of the West Point Triathlon Team and author of "Overachiever's Diary," a book about the team's swim training program. "We all know that using the right gear can have a huge impact on an athlete's race time and we believe that Sable WaterOptics offer our athletes that extra edge," said Tharp.

"We're thrilled to be given this opportunity to sponsor the West Point Tri Team," said Paul Lantinga, founder and president of See Worthy, based in Toronto. "It's a natural match for us since our goggles have the added features that a triathlete can rely upon in such a challenging sport," said Lantinga.

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Dispensing Tips

#1Prism thinning rarely affects the wearer's visual experience with a PAL, but changes in the amount of prism thinning may have undesirable side effects on PAL performance for a small percentage of patients. If a previously successful PAL wearer fails to adapt to new eyewear, consider measuring the amount of prism thinning present in the patient's previous PAL spectacles, and specify the same amount of prism thinning to be applied in new PAL orders.
    For more information, and to take this CE course online, visit www.2020mag.com

#2Successfully fitting a child with eyeglasses begins with determining the primary fitting limitation and then addressing any secondary or crossover limitations. Once these limitations are determined a unique fitting plan can be created by asking six important questions.
   For more information, and to take this CE course online, visit www.2020mag.com

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New Products
GT2 Short
GT2 Short

Manufacturer: Carl Zeiss Vision
Description: Short-corridor progressive lens based on Zeiss's award-winning GT2 design.
Features:
13mm minimum fitting height. Compatible with a broad range of fashionable frame sizes. Near zone widens continually as fitting height increases, unlike some other short-corridor designs that are optimized only in extremely small frames. According to Zeiss, GT2 Short offers wide, clear vision that is virtually distortion-free above the 180 degree line, providing "truly satisfying distance and peripheral vision." Progression of power and astigmatism has been carefully managed for control of wavefront aberrations throughout the lens, allowing GT2 Short to offer visual satisfaction and ergonomic utility.
Availability: Polycarbonate and 1.67 high-index. Wide base curve range. Compatible with Teflon Clear Coat, Carat Advantage and all other Zeiss AR coatings, as well as with Transitions.
(858) 509-9899
www.vision.zeiss.com

Hoyalux iD LifeStyle in Polycarbonate and 1.67 Transitions Gray
HoyaLux iD LifeStyle in Polycarbonate and 1.67 Transitions Gray

Manufacturer: Hoya Vision Care, North America
Description: Digitally surfaced progressive lens
Features: Integrated Double Surface technology. Hoya Free-Form Technology separates the performance of the front and back surfaces for enhanced vision. Standardized vertical progression on the front surface shortens eye rotation and customized horizontal progression on the back surface delivers wider visual zones. Distortion and swimming effects are eliminated, increasing patient adaptability.
Availability: Polycarbonate clear and 1.67 Transitions gray. Two design choices are offered: Hoyalux iD LifeStyle, which features an 18mm minimum fitting height, and Hoyalux iD LifeStyle cd, which features a 14mm minimum fitting height.
(866) 812-8893
www.hoyavision.com

PhotoGator Gray
PhotoGator Gray

Manufacturer: Gator Lens
Description: Finished photochromic polycarbonate lenses in gray
Features: 1.59 index of refraction; 1.20 specific gravity; scratch-resistant hard coat; aspheric, flat and optically corrected on all plus lenses and minus lenses over -4.00D. 32 Abbe.
Available: Finished stock lenses +4.00 sph. to a -6.00D sph., 0.25 D cyl to a -2.00D cyl. Transmittance is 76 percent to 24 percent. Changes from light to dark in eight seconds; dark to light in 60 seconds. Gray color is uniform, independent of lens power. 100 percent UV filtering.
(888)428-6711
www.gatorlens.com

atLast!

atLast

Manufacturer: PixelOptics
Description: "Enhanced" multifocal
Target Customer: Bifocal and trifocal wearers, computer users, PAL wearers who want more intermediate vision
Features: Power gradient with an embedded power segment provides four zones of clear vision: near, intermediate, far-intermediate and distance. Range of near and intermediate vision increased more than 10 times compared with bifocal of comparable add power. Power segment is semi-visible when looking through the lens and nearly invisible to those looking at the wearer.

Made from a family of composite materials that are molecularly bonded to ensure greater strength and structural integrity. Composite materials from PixelOptics use different high-index monomers on each lens surface to maximize the thin and light qualities of the lens while enhancing optical performance.
Availability: Distributed through authorized wholesale laboratories.
(877) 725-3447
www.PixelOptics.com

Excelon EZ
Vision-Ease

Manufacturer/Distributor: Huvitz/USophthalmic Edging Solutions
Description: Economically priced system; able to process all lens materials including hard resin, glass, poly, high-index and Trivex.
Features: Includes edger and the tracer blocker unit. Digital pattern layout feature modifies lens shape in left/right, top/bottom as well as circumference to optimize the fitting for rimless and semi rimless frames. Bevel position can be adjusted in percent, distance from the front and back of the lens and base curve. Full warranty for two years; loaner program included.
(888) 334-4640
www.usoedging.com

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