need a break. This column has nothing to do with optical or frames or
retailing or dispensing or independents vs. chains. I know. I know.
You’re thinking I ALWAYS do that...but this time it’s for real.
go-round I want to talk about information. You know. That “stuff” you
absorb from TV or books or online or magazines or at classes. Or maybe
it’s what you hear from friends or enemies and remember to keep them
closer... you will learn more—or your kids or your parents.
You’re getting bombarded with information. What do you trust? Who do
you listen to? What do you need to remember? And perhaps, more
importantly, what can you simply forget without wasting any time or
zapping any brain cells. (I could have added eye strain to that input
scenario, but I promised to keep optics out of this.)
And all of
that information has a whole other layer commonly known as You. Yes,
you. You are perhaps the biggest and conceivably most important aspect
of any information you seek or stumble upon. Your input shapes that
information into the most viable ingredient needed to shape information
Fer’ instance: Yes, indeed the recent
presidential election was important and certainly the details you
culled from the web and television and newspapers and magazines were
equally critical in amassing an understanding of what you face as a
citizen of these United States. But equally important at this critical
junction is your input, your thoughts and your voice in moving forward.
is the most important aspect of any information used in a communication
context. For many years I have been a proponent of the maxim that the
medium is not the message. It is, in fact, the MESSAGE that is the
message. A person needs to be receptive to all media sources be it web
sites, newspapers, magazines, TV... or radio. And you constantly need
to interject your words and thoughts into that info-brew. Don’t think
they aren’t listening.
They are. We need to know you and where
you go for your best info. Talk to us at
or at our
or directly to me at
or write to
20/20 at 100 Ave. of the Americas, New York, NY, 10013. You are our