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| 1. What is every optician's nightmare? |
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A.
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Double-bar frames |
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B.
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Grumpy patient |
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C.
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Green nose pads |
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D.
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Inventory freeze |
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| 2. This is when a frame company takes your “duds” and replaces them with new product at a discount: |
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A.
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Buy-backs |
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B.
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Rip-off |
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C.
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Double-dip |
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D.
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Dots-galore |
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| 3. Ask many of your _____ to share their observations on what builds a successful optical. |
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A.
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Neighbors |
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B.
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Reps |
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C.
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Friends |
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D.
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Doctors |
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| 4. Develop a _______ _______before making any big purchases. |
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A.
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Inventory freeze |
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B.
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Trim-Down |
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C.
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True Partnership |
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D.
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Frame Matrix |
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| 5. Patients that request ________ to shop elsewhere are telling you that the selection is not exciting. |
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A.
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Prescriptions |
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B.
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Directions |
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C.
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Frames |
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D.
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Pricing |
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| 6. It is crucial to be on the same page as your: |
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A.
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Optical team |
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B.
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Reps |
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C.
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Doctors |
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D.
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Manager |
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| 7. To calculate the number of frames required, collect specific numbers on patient ________. |
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A.
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Style |
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B.
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Gender |
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C.
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Demographics |
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D.
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Income |
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| 8. Who is responsible for addressing unhealthy patterns with vendor relations? |
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A.
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Reps |
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B.
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Frame Company |
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C.
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You |
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D.
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Doctors |
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| 9. How often should you meet with your reps? |
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A.
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Every week |
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B.
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Once per month |
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C.
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Once per quarter |
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D.
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Twice per year |
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| 10. Host a _________ event at least once per quarter. |
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A.
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Trunk Show |
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B.
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Family |
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C.
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Brand Training |
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D.
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Board Management |
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| 11. What is a great way to communicate rep and product updates with your team? |
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A.
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Email |
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B.
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Conference call |
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C.
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Weekly meeting |
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D.
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Skype |
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| 12. Deliver an open invitation to all of your reps to brainwash staff with all there is to know about their ______________. |
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A.
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Company and frame lines |
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B.
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Fashion views |
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C.
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Family history |
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D.
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Demographics |
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| 13. What is the goal of a Brand Training Event? |
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A.
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Eat fancy foods |
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B.
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Learn the brand inside and out |
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C.
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Team cohesiveness |
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D.
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Look at magazines |
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| 14. With online options, lower prices, and more competition, you must create a better: |
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A.
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Marketing strategy |
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B.
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Frame display |
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C.
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Rules and guidelines |
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D.
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Patient experience |
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| 15. Before bringing in a new frame line, make sure to set up an appointment for a: |
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A.
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Eye health exam |
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B.
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Refraction |
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C.
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Frame viewing |
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D.
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Brand Training Event |
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| 16. When opening up an order with a frame company, who should choose the frames that go on the frame board? |
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A.
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Reps |
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B.
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Frame Buyer |
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C.
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Doctor |
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D.
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You |
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| 17. How often should you place a frame order? |
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A.
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3 times per week |
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B.
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Once per month |
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C.
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Once per quarter |
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D.
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At Vision Expos only |
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| 18. Always have _______ reps waiting in line for underperforming reps and lines. |
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A.
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Happy |
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B.
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2-3 |
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C.
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3-4 |
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D.
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5-6 |
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| 19. As part of Board Management, consider allowing _____ to decorate their space. |
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A.
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Reps |
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B.
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Frame Buyers |
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C.
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Managers |
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D.
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Opticians |
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| 20. When learning about brands, it is important to know the _______ of the frame company. |
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A.
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Location |
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B.
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Style |
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C.
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Colors |
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D.
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History |
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