|
| 1. Why is optical retailing like theater? |
|
A.
|
Doctors and staff are actors. |
|
B.
|
The stage is set with décor and lighting. |
|
C.
|
The goal is to upstage frames. |
|
D.
|
The office is a drama. |
|
|
| 2. Visual merchandising: |
|
A.
|
Displays many frames and lenses |
|
B.
|
Enhances the sales appeal of merchandise |
|
C.
|
Allows customers to touch the most expensive items |
|
D.
|
Requires POP brochures |
|
|
| 3. To make eyewear displays effective, they must do all of the following except: |
|
A.
|
Be easily seen |
|
B.
|
Have enough but not too many choices |
|
C.
|
Be accessible |
|
D.
|
Require customers to ask pricing |
|
|
| 4. Displaying eyewear is different because they: |
|
A.
|
Are more like jewelry |
|
B.
|
Can be appreciated from locked cases |
|
C.
|
Have differences that are seen from far away |
|
D.
|
Have lots of mass and color |
|
|
| 5. All are the tricks of an advanced visual merchandiser except: |
|
A.
|
Fewer props |
|
B.
|
Many more show cards |
|
C.
|
Little crowding |
|
D.
|
Less rather than more |
|
|
| 6. The key to lighting is: |
|
A.
|
35 Kelvin halogen lights |
|
B.
|
30 Kelvin LED lighting |
|
C.
|
No cheap lighting |
|
D.
|
Color-balanced white light |
|
|
| 7. When displaying eyewear: |
|
A.
|
Products at eye level sell best |
|
B.
|
Place luxury product at stoop level |
|
C.
|
Product at 2 feet should face down |
|
D.
|
Waist height is worst |
|
|
| 8. When organizing categories: |
|
A.
|
Organize vertically |
|
B.
|
Allow vertical scanning from a distance |
|
C.
|
Allow horizontal scanning from a distance |
|
D.
|
A and C |
|
|
| 9. All of the following make better use of the back wall except: |
|
A.
|
Locate patient files there |
|
B.
|
Add a large graphic image |
|
C.
|
Show products that are for sale |
|
D.
|
Use sunglass vendor display cabinets |
|
|
| 10. What are the height guidelines from the floor for frameboards? |
|
A.
|
>27 inches and <96 inches |
|
B.
|
<27 inches and <69 inches |
|
C.
|
>27 inches and <69 inches |
|
D.
|
<27 inches and no height limit |
|
|
| 11. To add flexibility to shelving: |
|
A.
|
Only use glass shelves |
|
B.
|
Add frame pedestals |
|
C.
|
Limit shelves to less than 12 inches |
|
D.
|
Use less than 12 inches of vertical space |
|
|
| 12. Twelve inches to 15 inches is a recommended: |
|
A.
|
Vertical space between shelves |
|
B.
|
Distance between frames horizontally |
|
C.
|
Counter cards size |
|
D.
|
Velvet frame display size |
|
|
| 13. All of the following are display guidelines except: |
|
A.
|
Even numbers rather than odd |
|
B.
|
Less is more |
|
C.
|
Higher contrast |
|
D.
|
Repetition |
|
|
| 14. It is not recommended to place frames on ____________ surfaces. |
|
A.
|
Mirrored |
|
B.
|
Textured |
|
C.
|
Complementary colored |
|
D.
|
Matte |
|
|
| 15. All of the following help focus the eye on the frame displayed except: |
|
A.
|
Use props |
|
B.
|
Add highly patterned scarves/ties |
|
C.
|
Use covered risers |
|
D.
|
Add solid color draping |
|
|
| 16. Display frames in odd numbers rather than even because: |
|
A.
|
Less pleasing to the eye |
|
B.
|
Asymmetry adds interest |
|
C.
|
Stops the eye |
|
D.
|
Astrologically lucky |
|
|
| 17. Using room around luxury frames: |
|
A.
|
Decreases their idea of value |
|
B.
|
Increases perceived value |
|
C.
|
Communicates quality |
|
D.
|
B and C |
|
|
| 18. When only rigid wall frame boards are used: |
|
A.
|
It can communicate discount |
|
B.
|
It suggests higher pricing |
|
C.
|
It can easily differentiate value |
|
D.
|
It always provides more choice |
|
|
| 19. All of the following give price clues except: |
|
A.
|
Lowest price frames displayed lowest vertically |
|
B.
|
Interesting brands displayed on their own shelves |
|
C.
|
Value frames locked in glass cabinets |
|
D.
|
Crowding frames together |
|
|
| 20. For luxury eyewear: |
|
A.
|
Use open shelves |
|
B.
|
Place them between moderately priced frames |
|
C.
|
Lock to prevent theft |
|
D.
|
Mix designer brands |
|