CE Test Questions
Accessible Luxury 2011

Exam Questions
1. When displaying collections defined as accessible luxury, ___________ to highlight them

    A. Mix them within the least expensive frames
    B. Separate them in a well-lit area
    C. Keep them in the back and present to only the right client
    D. Only sell sunwear
2. When educating customers about eyewear

    A. Describe all special attributes
    B. Just tell them the price
    C. Include a discount on 2nd pairs
    D. Give them a 10% discount up front
3. Luxury can be defined by all of the following except:

    A. Brand
    B. Service
    C. Meets minimum standards
    D. Material
4. Accessible luxury in eyewear works because

    A. Insurance pays all fees
    B. The economy has made consumers more critical
    C. Consumers love some luxury
    D. B & C
5. A good resource to understand frame brands, shapes and colors attractive to particular age groups are:

    A. Fashion trend blogs online
    B. Competitors offices
    C. FramesData books
    D. Email
6. The best way to know which patients will buy a bit of luxury is:

    A. Make no assumptions
    B. Avoid patients dressed simply
    C. Only for patients with mutual funds
    D. Avoid insurance patients
7. To better personalize frame mix

    A. Add imported and branded frames
    B. Remove any unisex frames from inventory
    C. Stock smaller boutique lines
    D. A & C
8. New eyewear with high-fashion styling, premium quality and consumer-friendly price points is called

    A. Accessible luxury
    B. Value-based collections
    C. Insurance friendly frames
    D. The Rodeo Drive approach
9. All of the following are excellent resources for the words to describe “luxury” in frames except

    A. Pantone.com
    B. Optical industry magazines
    C. Manufacturer's brand websites
    D. Engineering textbooks
10. Accessible luxury is

    A. Rare
    B. Not unattainable because of price
    C. Impersonal
    D. Is limited in frame materials
11. Adding luxury to Rx eyewear that is accessible includes all of the following except

    A. No glare lenses
    B. Recognizable logos
    C. Polarized lenses
    D. The prescription
12. To make patients feel pampered

    A. Mail them their completed glasses
    B. Review your no returns policy
    C. Provide personalized service
    D. Charge them for adjustments
13. When starting the discussion of eyewear

    A. Under no circumstances choose lenses first
    B. Consider rimless first, then zyl, then metals
    C. Present best quality first as a basis
    D. Present the least expensive first as a basis
14. All of the following are reasons to acquire more luxurious eyewear except

    A. Poor investment
    B. Great for special events
    C. Meets personal wants
    D. Introduces patients to better quality eyewear
15. During delivery, all of the following maintain the identity of luxury except:

    A. Discuss care of frame materials like fine jewelry
    B. Add cloth and cleaner
    C. Only accept cash payment
    D. Provide a special case

Evaluation Questions

16. In questions 21-25 please rate the effectiveness of how well each course met the stated learning objectives: Met the stated learning objectives?

    A. Excellent
    B. Very Good
    C. Good
    D. Fair
    E. Poor
17. Avoided commercial bias/influence?

    A. Excellent
    B. Very Good
    C. Good
    D. Fair
    E. Poor
18. How would you rate the overall quality of the material presented?

    A. Excellent
    B. Very Good
    C. Good
    D. Fair
    E. Poor
19. How were you directed to this course?

    A. 2020mag.com
    B. OAA Website
    C. NYSSO Website
    D. Ohio Opticians Website
    E. Other
20. Please describe the office in which you work.

    A. Independent Optician
    B. Independent Optometry
    C. Chain retail
    D. HMO/Military/Other
21. Comments on this program: