CE Test Questions
The Six Most Profitable Strategies Learned From My Optical Business Coach Part 2

Exam Questions
1. An opticals primary focus must be to do a great job with all aspects of eye care, but the bottom line for all businesses is:

    A. marketing
    B. sales
    C. profits
    D. customers
2. Marketing is:

    A. determining what inventory you will carry
    B. developing strategy to guide your advertising
    C. the same as advertising
    D. what you need to stop and buy on your way home
3. Your target market is:

    A. predetermined by your location
    B. is anyone who will do business with you
    C. ambliops
    D. who you decide are the best customers for you business
4. In reference to your target market, you want to know:

    A. as much about their lifestyle as you can
    B. their socio-economic status
    C. their buying habits
    D. all of the above
5. What customers want from you is:

    A. a good pair of glasses or contacts
    B. to see better
    C. a solution to their highest perceived needs and wants
    D. to look better
6. When should your customers think about your business/services?

    A. every time you interact with them through your marketing
    B. about once a year
    C. only when they need an adjustment
    D. when they can't see fine print anymore
7. Where to you want your target market to look for you?

    A. where they would logically look for medical or professional services
    B. referrals from you existing clients
    C. where you have decided to advertise based on your research about them
    D. all of the above
8. What should be the first products customers see when they enter your location?

    A. the most expensive
    B. the product that will most motivate them to make a decision to buy today
    C. the least expensive
    D. your best sellers
9. Product in the optical should be displayed

    A. according to Price
    B. so the oldest inventory is seen first
    C. by gender and age
    D. to stimulate as much emotional impulse as possible
10. Customers usually decide to buy something because of:

    A. emotion
    B. logic
    C. boredom
    D. needs
11. Ultimately, you should sell the product that:

    A. creates the most profits for your business
    B. is what the customer wants, even if it's not appropriate
    C. you really need to get out of inventory
    D. is the most appropriate based on your professional opinion
12. The most important goal of retailing is

    A. creating a totally satisfied customer that will return again
    B. selling
    C. making a profit
    D. “moving inventory”
13. According to the ancient Greek philosopher Hippocrates, there are how many basic traits of human behavior?

    A. 1
    B. 2
    C. 3
    D. 4
14. Knowing about and recognizing the basic behavioral traits in customers

    A. have nothing to do with sales
    B. can help us develop rapport and create a better experience for them
    C. allows us to manipulate them
    D. determines what eyewear they will select
15. In our story, Lucy is domineering because she is mostly

    A. choleric
    B. melancholy
    C. phlegmatic
    D. sanguine
16. Sanguine personalities

    A. are shy and reserved
    B. love to enjoy everything they do
    C. usually make great architects or engineers
    D. often become CEO's of large companies
17. When working with a Lucy (choleric) we should

    A. keep conversation short and to the point
    B. let them have some control
    C. be very respectful of time
    D. all of the above
18. When working with a Snoopy (Sanguine) is helps to

    A. cover all the details
    B. rush them along
    C. make the experience fun and light
    D. limit them to only a few selections
19. If you know a customer is a nuclear physicist, (most likely melancholy) we should

    A. be very chatty, making a lot of small talk during the selling process
    B. keep technical details to a minimum
    C. be prepared to answer a lot of technical questions
    D. rush the process or they'll take up all of our your time with details
20. Charlie Browns (phlegmatic), like to be engaging an polite but often need help

    A. getting along with people
    B. making decisions
    C. in a crisis or stressful situation
    D. with fashion sense

Evaluation Questions

21. In questions 21-24 please rate the effectiveness of how well each course met the stated learning objectives: Met the stated learning objectives?

    A. Excellent
    B. Very Good
    C. Good
    D. Fair
    E. Poor
22. Avoided commercial bias/influence?

    A. Excellent
    B. Very Good
    C. Good
    D. Fair
    E. Poor
23. How would you rate the overall quality of the material presented?

    A. Excellent
    B. Very Good
    C. Good
    D. Fair
    E. Poor
24. How were you directed to this course?

    A. 2020mag.com
    B. OAA Website
    C. NYSSO Website
    D. Ohio Opticians Website
    E. Other

Related to your practice needs?

    A. Excellent
    B. Very Good
    C. Good
    D. Fair
    E. Poor
26. Comments on this program: