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The Second Pair Sale –
A Focus on Presenting and Not Quoting Price

By Mary Schmidt

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Release Date: 5/21/2005 Expiration Date: 4/2/2010

Course Description:
Better meeting the eyeglass wearer's needs while understanding the best ways to provide patients eyewear options. A key opportunity is to offer multiple pairs. View this video to learn real methods that ensure better patient care through presentation of the second pair sale.

Learning Outcomes/Course Objectives:
Upon completion of this program, the participant should be able to:

  1. Understand the opportunity that second pairs have on meeting patient's vision needs, providing patient benefit as well as business goals and identity.
  2. Know methods to use managed care to better meet all the visual needs of wearers.
  3. List a variety of second pair strategies so all a patient’s wants are addressed.

Mary SchmidtFaculty/Editorial Board
Mary E. Schmidt is president and founder of EyeSystems, located in Pleasant Hill, California. Since 2000, EyeSystems provides training and consulting services to the optometric community in the U.S. and Canada. Schmidt works with offices on an individual basis, dealing with practice management issues and specific training needs.

 

Credit Statement
This course is approved, for one (1) hour of CE credit, by the American Board of Opticianry (ABO). Course #: SWJP088-1
Please check with your state licensing board to see if this approval counts toward your CE requirement for re-licensure.

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