Stan the Penguin was created in conjunction with The Grist Agency, the announcement noted.
“We are thrilled to welcome Stan the Penguin to the Stanton Optical family as we share the same vision of challenging the status quo and commitment to making eyecare a pleasant experience for everyone” Lukana Justin, senior vice president of marketing and customer at Now Optics, said. “Today is the start of an exciting journey for Stanton Optical and Now Optics that will establish us as the friendliest and most dependable eyecare brand in the industry.”
Eventually, “when Stan learned of Stanton Optical's search for a new spokesperson, he was first in line, and the rest is history,” the announcement said.
To help celebrate the company's rebrand and the debut of Stan the Penguin, Stanton Optical said it is offering customers two pairs of glasses in addition to a free eye exam and free anti-glare lens upgrade, made the same day, all for $79. This offer will run at participating Stanton Optical locations throughout the year.
Stanton’s parent company Now Optics also operates the retail brand My Eyelab. The company continues to expand its retail footprint with over 260 corporate and franchise locations in 28 states.