Carrera

CARRERA:
The Legend of an Iconic Style Brand

The history of the CARRERA brand in the field of eyewear, ski helmets and masks began as far back as 1956, a story of success driven by passion for design, continuous innovation, eye-catching flare and uncompromising style.

Originally created as a motorcycle and ski helmet brand, the CARRERA name was inspired by the legendary CARRERA Panamericana road rally which traversed the length of Mexico. Thus began the adventure of a brand famous for high-performance products which today retains their original on-the-road spirit, dynamic appeal and consistently cutting-edge design. Over the years the product range has expanded to include ski helmets, sports glasses, optical frames and sunglasses.

Since 1996 CARRERA has been part of Safilo Group, a synergy that has amplified the stylistic and innovative potential of its products and strengthened the brand’s success at an international level. Today CARRERA is a prestigious label, synonymous with design and technical innovation, a brand which represents a dynamic lifestyle and which communicates emotion.

CARRERA is also the benchmark brand for the most important sports disciplines. For over half a century, CARRERA products have helped the world’s greatest champions achieve victory in various sports, assuring total comfort and maximum performance.