Carrera
Taking the Show on the Road...
This year, CARRERA is taking life to the road in the fast lane. A series of "CARRERA Escape" events will take place in various cities throughout the spring and summer season at hip hotels and summer hot spots. Guests can bask in the sun and enjoy exclusive amenities including activities such as yoga sessions, manicure/pedicure services, complimentary food and drinks, as well as other summer-time luxuries.
Upcoming Events
New York City
June 26-27, 2010
Los Angeles, California
Young Hollywood Event
July 10, 2010
Miami, Florida
Swimweek
July 17-18, 2010
Chicago, Illinois
Lollapalooza
August 6-8, 2010
Las Vegas
Tao Beach Pool Party
May 22, 2010
The CARRERA Escape made its way to TAO Beach in Las Vegas the weekend of May 22-23. Saturday's festivities were hosted by Wilmer Valderrama from That 70's Show. Celebrities including Olympic speed skater Apolo Anton Ohno, LOST’s Rebecca Mader, Jasmine Dustin from Iron Man II and actress Amber Lancaster all donned CARRERA sunglasses while taking in the sounds of DJ Toma – who also sported CARRERA eyewear. Apolo Ohno continued his 28th birthday celebration, which started at TAO on Friday. He was surprised with a cake poolside before heading to the grand cabana to say hello to Valderrama. Rebecca Mader also hung out in the grand cabana, catching up with the day’s host. Jasmine Dustin and friends had a daybed by the pool, as did Amber Lancaster, the rising star who will be seen soon in the MTV comedy The Hard Times of RJ Butler. Lancaster was joined by friends from high school for a mini reunion.
The CARRERA Escape weekend continued Sunday at TAO Beach. Carson Kressley, who rose to fame on Queer Eye for the Straight Guy, sported a pair of classic CARRERA sunglasses while sipping champagne with his boyfriend and guests. Kressley is starring in ABC’s new reality show True Beauty, which filmed in Las Vegas. Beatport Beach Party DJ Bart B More also donned CARRERA sunglasses as he spun for the crowd.
SXSW Music Festival
Austin, TX
March 18–20, 2010
One of the largest music and media festivals in the country, South by Southwest (SXSW) in Austin, TX was the launch site for the CARRERA Escape event series. The event was hosted at the Cedar Door Bar and Grille, near the Austin Convention Center, the official hub for the festival. musicians, artists and other VIP guests enjoyed refreshments and complimentary massages and tattoos while checking out the latest CARRERA sunglasses.
HISTORY |
CONSUMER |
CARRERA ESCAPE |
EYEWEAR |
VIDEOS |
ECP






