Carrera

SHIne on:
life in the fast lane

2010 marks the launch of CARRERA's new image campaign themed "Shine On". A warm and sunny urban setting provides the ideal environment for the campaign to unfold. The super trendy hipsters featured in the campaign are as unique and bold as the sunglasses they are wearing. They exude a self-assured and powerful energy that represent CARRERA's "Fast-Laners" – active and trendy young men and women who live life at full speed and have an authentic sense of fashion. The marketing campaign will grace the pages of some of the most important fashion magazines in the nation and will be applied to wallscapes and billboards in hip areas of Miami, Los Angeles and New York City. The launch of social networking sites, a new website and high profile events targeting trendsetters and scenesters will round out the marketing activities for 2010.

Distinguish yourself, this is your CARRERA.

Visit CARRERA online: carreraworld.com
Find CARRERA on Facebook: facebook.com/Carrera
Follow CARRERA on Twitter: twitter.com/Carrera_World
Friend CARRERA on MySpace: myspace.com/CarreraEyewear