| Articles in This Issue |
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Design Basics
08-2008
No matter how good your service is, no matter how fantastic your
product, the look of your practice is a very vital part of how you are
perceived by your patients. While 20/20 would never downplay the
importance of providing excellent healthcare and great customer
service, part of that service is having a dispensary that reflects an
image of high-quality and trust.
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Name That Brand, Brand That Name
08-2008
Fashion Feature slideshow
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Hall of Frames
08-2008
Rosy — Katherine Heigl (1) of “Grey’s Anatomy” wears the Monaco sunglasses in rose by Sama Eyewear while out and about in Los Feliz…
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Lens Marketing
08-2008
• Santinelli International Premieres ‘Impact Movie’
• Transitions Intros New P.O.S. Materials
• Marco Adds Cherry Optical to Distributor Group
• Lensco Adds Corning SunSensors Line
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I Fought the Law and the Law Won
08-2008
A new direction? A negative direction? Yes! Last month I stated
that the biggest obstacle facing salespeople is that they try to move
their average patients in a positive direction. Because selling is
based on the Law of Motion, moving patients in a positive direction
proves to be futile.
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Sun Made Simple
08-2008
20/20 has been saying it for years: Dispensers need to educate
their patients about the dangers of sun exposure to the eyes and not
back off from selling sunwear. Now it’s all been made simple thanks to Luxottica.
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Faith for the Cure
08-2008
ClearVision Optical and BCBG Max Azria have once again partnered to create a special limited-edition sunglass, Faith, to raise funds for Susan G. Komen for the Cure.
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Par for the Cause
08-2008
REM Eyewear was a co-sponsor of a charity golf tournament benefiting the Hunter’s Hope Foundation, which was hosted by REM’s Rod Scott, a sales representative in Southern California, and his wife, Kathleen.
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Eye Choo
08-2008
“It doesn’t matter what you are wearing—if you have good shoes and a
good bag, you’ll look right.” So says Tamara Mellon, president and
founder of Jimmy Choo, the wildly popular luxury footwear and handbag
brand. Now add eyewear and sunwear to the above quote.
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For Women's Eyes Only
08-2008
Born in Aquitaine in southwest France, Philippe Vergez grew up surrounded by art and literature. At 19, he decided to abandon scientific studies to travel and explore new cultures and forms of artistic expression. In the 1980s, he worked in marketing with the California-based Oakley.
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Look Up
08-2008
To help launch the new Wayfarer Color Collection, Ray-Ban collaborated with five prominent underground artists in New York for the Project Colorize Campaign, which culminated with a daylong event last month.
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Street Seen
08-2008
Looking for Mr. (and Mrs.) Wright
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Modo: 3.1 Phillip Lim Sunglasses
08-2008
Modo launches its 3.1 Phillip Lim Fall ’08 sunglass line, a 12-style
collection comprised of acetate and metal designs, including one
titanium frame. An array of shapes and inspirations are available,
ranging from subtle cat eyes to oversized aviators, vintage to
futuristic, curved to flat and classic to contemporary in such hues as
ivory, red, purple and brown and black gradient.
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NetJets Takes Off
08-2008
Modo unveiled Modo for NetJets, its exclusive, custom-made sunwear collection, at Ilori sunglass boutique in New York’s Soho. The event attracted socialites and stars such as Alex McCord and husband Simon van Kempen (shown below), from the reality TV series “Real Housewives of New York.”
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L’Amy America: Nina Ricci Eyewear
08-2008
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Fashion Optical Displays: Provence Collection
08-2008
Fashion Optical Displays presents its new Provence Collection of graceful dispensing furnishings, which meld classic styling with modern functionality. This collection features old-world design and elegant Queen Anne style furnishings handcrafted from fine hardwoods.
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Cartier: R de Cartier Eyewear
08-2008
The R de Cartier collection is Cartier’s newest ophthalmic eyewear line. Designed for the hip, modern man, the collection pays tribute to the automobile universe. Launched in 2001, The Roadster watch from the House of Cartier was inspired by the multitude of cars produced in the U.S. in the 1950s—sports cars with futuristic bodies that symbolized wealth and modernity. The brushed metal frame front is inspired by the roadster’s bumpers.
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Menizzi: Menizzi Men’s Collection
08-2008
Menizzi presents seven new frames created specifically for men in
various designs and color schemes to illustrate Menizzi’s philosophy
that functional and funky can co-exist. Frames are made of stainless
steel and titanium combined with Italian acetate.
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Pucci Eyes the Prize
08-2008
It’s been a busy and star-studded time for Pucci. The Marchon brand was the official eyewear for the 62nd annual Tony Awards and the 35th annual Daytime Emmy Awards, which were both took place last month.
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Luxottica: Bvlgari Optical for Men
08-2008
Luxottica Group releases a seven-piece collection of Bvlgari ophthalmic styles for men. Designed to appeal to men of all ages, the new frames were carefully crafted with special attention to details that distinguish their fronts and temples.
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Suns and Daughters
08-2008
Teach those young patients they can be cool—by wearing sunglasses. And
be smart at the same time—by protecting their eyes. It’s a lesson that
will serve them and you well for years to come.
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Name That Brand, Brand That Name
08-2008
The indelible, evolving and enduring power of brand names in (and on) the eyes of the world
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Naming Names
08-2008
Keeping this month’s cover and feature story in mind try this simple experiment. James J. Spina, Name that Brand...
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