| Articles in This Issue |
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Hall of Frames
04-2008
The Sundance Kid — Robert Redford (1) wearing the Cole Haan sun model CH 671 from ClearVision at this year’s Sundance film festival in Park City, Utah...
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Lens Marketing
04-2008
- Finola Hughes Promotes Varilux Crizal at Fashion Week
- Vision-Ease Lens Debuts Bilingual Web Site Additions
- Informational Drivewear Videos for ECPs and Patients
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Crazy Car
04-2008
The good folks at Wiley X mentioned that we ran a picture about the
2007 Jim Yates Pro Stock Pontiac in a recent story about the
expectations and plans for the 2008 season. They
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Marchon Goes to Hollywood
04-2008
Just in time for the 80th Annual Academy Awards, Marchon fit some of
the famous faces that walked the red carpet, including one who took
Oscar home. Best leading actress Marion Cotillard, who won for her role
as French cabaret singer Edith Piaf in “La Vie En Rose,” wears hot new
brand Pucci style EP105S.
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Gentlemen…Start Your Eyewear
04-2008
The NASCAR season is at an all-time high in terms of fan excitement,
pivoting on massive exposure for the recent 50th anniversary of the
Daytona 500.
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Shine On
04-2008
Daniel Swarovski eyewear made the runway sparkle at the recent
New York Fashion Week. The new Avenues of Light Collection was featured
on the catwalk during the Pamella Roland Fall 2008 show and at The
Heart Truth’s Red Dress celebrity event. Five of designer Pamella
Devos’ looks were paired with the eyewear adding the perfect shine to
her latest collection.
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Go For The Gold
04-2008
To celebrate Mick Fanning’s 2007 Association of Surfing Professionals
World Championship win, Dragon has created a special gold sport
sunglass in his honor. In 1996, Dragon was the first brand to use
then-15-year-old Fanning in a photo shoot, helping to jumpstart his
sports career.
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Run Lolo Run
04-2008
Aside from being a stunning addition to Oakley’s women’s team, Lolo Jones is already an accomplished hurdler and is set on making world records and winning Olympic medals.
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Street Seen
04-2008
The occasion of Vision Expo East in New York seems the perfect time to
hit the streets of Las Vegas and peruse the peepers staring at the
strip sites of Expo West’s host town.
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The Sunglasses Awards
04-2008
It was a busy time on the award show circuit for Sàfilo USA. They,
along with Solstice Sunglass Boutique, were sponsors of the Sundance
Film Festival Hollywood Life House in Park City, Utah, and participated
in both the official gift lounge at the 50th Annual Grammy Awards in
Los Angeles and the Independent Spirit Awards in Santa Monica, Calif.
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Continental Optical: Precision Titanium
04-2008
Continental Optical Imports introduces Precision Titanium, a six-style collection targeted to men who want a sophisticated look and appreciate subtle, but smart details.
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Fusion Eyewear: FriezeFrames Jackie Collection
04-2008
Fusion Eyewear takes a page from the ’60s with its new FriezeFrames Jackie Collection. Inspired by the sophisticated, graceful look of Jacqueline Kennedy in the 1950s and ’60s, the collection features ophthalmic and sun styles hand-decorated with Swarovski crystals and available in retro colors.
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Charmant: Nodoka
04-2008
Charmant USA adds four styles with a geisha theme to its Nodoka collection, focusing on motifs and decorations found in traditional ornaments worn by the geisha, a term used in Japan for a “person of the arts.”
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Sàfilo USA: Nine West Eyewear
04-2008
To celebrate Nine West’s 10th anniversary in the optical industry, Sàfilo USA unveils new styles, merchandising materials and a logo. Included are 11 feminine ophthalmic styles, nine for adults and two for tweens, highlighting the brand’s chic, fresh-fashion philosophy.
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Liberty Sport: MagTraxion and Illusion
04-2008
Liberty Sport offers two new frame technologies to make its sport eyewear more user-friendly. MagTraxion technology utilizes a magnetic system allowing wearers to attach eye cups to the outside of the Chopper frame, a style designed for motorcycling or biking
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Eye Deals: SugarPlums
04-2008
Eye Deals Eyewear launches SugarPlums, a collection of frames designed
for women of all ages. The 14 styles are made of stainless steel and
zyl. Some models are available with narrow bridge sizes, which make
them a good fit for petite adults, teens and tweens.
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Nouveau Eyewear: Fleur de Lis
04-2008
Nouveau launches Fleur de Lis Eyewear, a collection for the mature
woman who values classic, feminine styling but needs frames deep enough
to fit progressive lenses. The initial collection contains eight
styles—six metals and two plastics.
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Eyewear by ROI: Colours by Alexander Julian
04-2008
Eyewear by ROI launches Colours by Alexander Julian Eyewear, featuring
ophthalmic frames by the American designer known for his eye-catching
colors. Included are 11 metals, five zyls and four metal/zyl
combinations.
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L’Amy America: Theory
04-2008
L’Amy America launches Theory Eyewear, a line of 24 women’s ophthalmic
and sunglass styles that captures the brand’s modern aesthetic,
focusing on the core values of innovation, fit and material quality.
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Support Team
04-2008
You have the perfect sports glass for cycling, boating, golfing…
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TITLE WAVE
04-2008
The beach is Courtney Conlogue’s oyster.
She has spent the past few years riding the
wave of success, placing in both amateur and
professional surfing competitions, competing
for that proverbial surf-champion pearl on
sun bleached shores throughout the world.
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CABIN FEVER
04-2008
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The Sporting Life
04-2008
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The Elements of Sports
04-2008
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