20/20 Issue > 20/20 Issue

Articles in This Issue
	Lens Marketing 03-2008 Transitions Intros New TV Commercial Essilor Honors Top Varilux and Crizal Labs Rodenstock Names ODC Exclusive U.S. Distributor; Delle Donne Appointed CEO Read More
	Artoptic: Emilio Giani Eyewear 03-2008 Artoptic International introduces Emilio Giani Eyewear, a house collection featuring innovative designer styling at affordable price points. Read More
	Nouveau: Global ReLeaf Eyewear 03-2008 In a licensing agreement with American Forests, Nouveau Eyewear introduces environmentally conscious Global ReLeaf Eyewear. For every Global ReLeaf frame purchased, Nouveau will plant a tree through the American Forests’ Global ReLeaf project. Read More
	Rem: Lucky Brand Sun 03-2008 To complement its Lucky Brand Spectacles ophthalmic line introduced early this year, Rem Eyewear releases a 12-style Lucky Brand sun collection. Read More
	Signature: Carmen Marc Valvo Eyewear 03-2008 Signature Eyewear launches its Carmen Marc Valvo designer line of eyewear targeted to women ages 30 and older who seek to incorporate glamorous eyewear into their everyday life. Read More
	Marchon: Pucci Eyewear 03-2008 Marchon Eyewear unveils its Pucci eyewear line targeted to dynamic, confident and cultured women. Read More
	Sàfilo USA: Jimmy Choo Sunwear 03-2008 Sàfilo USA introduces its 16-piece Jimmy Choo sunglass collection designed for women. Oversized, vintage-inspired glamorous plastic shapes with sophisticated details comprise the majority of the collection. Read More
	Luxottica: Club Monaco Eyewear 03-2008 Luxottica Group presents its premiere Club Monaco Eyewear collection, consisting of 14 ophthalmic styles and 11 sunglasses. Read More
	Cachet: Proenza Schouler Sunglasses 03-2008 Cachet/A Division of L’Amy America introduces its Proenza Schouler brand sunglass collection. Read More
	Marchon: Karl Lagerfeld Eyewear 03-2008 Marchon Eyewear launches Karl Lagerfeld Eyewear. Developed in collaboration with eyewear designers Christian Roth and Eric Domege, the new line is targeted to both men and women. Read More
	A Green-eyed LBI 03-2008 With the approach of spring, what better time to go green? LBI China, a division of the Chatsworth, Calif.-based LBI, releases its first plastic frame made from 100 percent post-consumer products. Read More
	Eyes on the Runway 03-2008 The eyes indeed had it during New York Fashion Week. The Fall 2008 collections included lots of sunwear on the runway. Read More
	Team Dynamism 03-2008 It’s a perfect match: the rock star of the fashion world, Karl Lagerfeld, and optical’s own rock stars, eyewear designers Christian Roth and Eric Domege, collaborate on a collection of Karl Lagerfeld brand ophthalmic frames and sunglasses, currently being launched by Marchon Eyewear. Read More
	Bring Out the Visionary Award 03-2008 Quentin Tarantino (right) was honored recently with the 6th Annual Ray-Ban Visionary Award, presented by Ray-Ban and The Creative Coalition, at Harry O’s in Park City, Utah during the Sundance Film Festival. Read More
	Because I Needed It 03-2008 Remember: Selling is a process in which the eyecare professional helps a patient acquire all the goods and/or services that would assist that patient to fulfill any and all visual needs in exchange for compensation. Read More
	Hall of Frames 03-2008 Read More
	Thank View 03-2008 The artistry of Marcelo Cipis has been featured on the final edit page of the Brazilian optical magazine View (a Jobson Publication) for seven years and, quite frankly, 20/20 has always been slightly jealous. Read More
	Pucci Please 03-2008 Pucci. I always thought it sounded like a kiss—a quick peck on the cheek, waking you up with a flash of color, a definite splash of distinctly Italian romance and a lingering image of body-hugging movement. Read More
	Spring Eye Wakening 03-2008 It’s spring time—time to celebrate the new and the renewed. Eyewear is once again a harbinger of all that is fresh and a leader in rediscovering, refining and revitalizing the classic. Read More
	When Eye Paint My Masterpiece 03-2008 The colors are warm and sensuous. The details extravagant. Read More
	LUX LIFE 03-2008 Walking into an Ilori store is truly a feast for all the senses. The faint pleasant aroma of fig tickles the nostrils. Soft music plays in the background. Read More
	THE WHO, WHAT AND WEAR ON CONTACTS 03-2008 Over the past two years contact lens wear has been increasingly embraced by respondents. From the 12-month period ending in September 2005 (12 ME Sept ’05) to the 12 month period ending in September 2007 (12 ME Sept ’07), the percentage of wearers rose from 18.2 to 20.0, according to VisionWatch. Read More
	Go Take a Bike... 03-2008 … And don’t forget the right eyegear. Cyclists need and want eyewear with all the bells and whistles. Eyewear that protects them from wind and debris… that’s extremely lightweight and comfortable and keeps them at peak performance in all conditions. Read More
	Gray’s Anatomy 03-2008 Striking accessories are a natural and essential element in the anatomy of an optical business. These added attractions bring flair and function to any look and certainly round out a sale. Read More
	Green Day 03-2008 Much like Green Day, the juvenile rock band formed in 1987 as part of the punk rock scene in Berkeley, Calif. and still hot today, the color green has staying power. It’s a fashion mainstay. Read More
	A Brief Case for Computer Glasses 03-2008 It just makes sense—and dollars—to dispense computer lenses. According to the U.S. Census, 143 million adults use computers every day and an estimated 54 million children use a computer at home and/or at school. Read More
	Gray Gardens 03-2008 Gray is a cool color that’s heating up the fashion world. From eyewear to clothes to home furnishings, gray is the style maxim this season. Read More
	What Follows is Not Printable 03-2008 Read More
	March Fashion Feature Email 03-2008 Read More