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20/20 Issue
Issue Cover January 2008
01-2008


Articles in This Issue
View Full Article Allison: Moschino
01-2008
Allison introduces Moschino Eyewear. Targeted to curious, elegant women with a strong personality, the new line contains 24 ophthalmic frames and 24 sunglasses in plastic and metal (a few styles are unisex).
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View Full Article Rem: Converse Carbon Hybrid Sunglasses
01-2008
Following its innovative lead in footwear, Converse has now taken on the sunglass sport lifestyle category with the Carbon Hybrid sunglass collection, available from Rem Eyewear.
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View Full Article Zyloware: Randy Jackson Eyewear
01-2008
Zyloware launches Randy Jackson Eyewear. Consisting of 11 styles, the collection is designed for men 25 to 50 who care about their appearance, have an independent identity and want cool, wearable eyewear with staying power.
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View Full Article Sàfilo: Balenciaga Sunwea
01-2008
Sàfilo Group launches its Balenciaga Sunwear collection, consisting of 10 styles (seven plastics and three metals), all designed for women.
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View Full Article Morel: Alpha Collections
01-2008
Morel USA adds the Alpha Collections—Alpha Drill Mount, Alpha Men’s and Alpha Women’s—to its Lightec line.
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View Full Article Maui Jim: Maui Readers
01-2008
Maui Jim introduces Maui Readers for men and women, featuring the company’s patented Polarized Plus2 polycarbonate lenses, which offer UV and glare protection for both long-distance and close-up activities and provide a richness of colors and contrast.
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View Full Article Altair: Tommy Bahama Sunglasses
01-2008
Altair Eyewear broadens its Tommy Bahama sunglass line with 10 high-fashion styles (five women’s and five men’s), made of handmade acetate and metal. Two of the women’s frames feature leather-wrapped temples.
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View Full Article ClearVision: Izod PerformX Sunglasses
01-2008
ClearVision Optical adds Izod PerformX sunglasses to its Izod PerformX memory metal ophthalmic series introduced in Fall 2006.
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View Full Article American Eye-dol
01-2008
He’s truly become an American idol in his own right. Randy Jackson achieved superstar status as one of the triumvirate of judges on TV’s wildly popular “American Idol.” Known for his cool phrases (“Yo, what up dog?”) and his cool eyeglasses, Jackson is taking his frame icon status one step further—he’s created his own line of eyewear with Zyloware.
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Lens Marketing
01-2008
Vision-Ease Lens Receives CEN Award,  Lighthouse Offers ‘Seeing Solutions’. Hoya Taps ‘Main Man’ for New Training Role,  Transitions Launches Spanish Version of Healthy Sight for Life Site



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View Full Article Top Design
01-2008
They’re the tops. Silhouette’s “Simplicity Through Perfect Design” creative campaign was honored by American Business Media during its 12th Annual Creative Excellence in Business Advertising (CEBA) Awards held last month at Lincoln Center in New York.
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View Full Article Lab Watch
01-2008
Louisiana State Optical Lab, has more than a few good strategies for generating sales. In fact, laboratory manager Rick Hawkes and his wife Daphne believe the best approach is one that combines personalized customer service with state-of-the-art craftsmanship.
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View Full Article Dust Up
01-2008
Sometimes things are just better with a little pixie dust… like, for instance, eyewear. With that in mind, Kirk Originals new black and tortoise shell stardust hues have real sparkle thanks to a very, um, unique process.
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View Full Article Name Game
01-2008
A popular New Jersey venue has gotten a name change. Phillips-Van Heusen and its licensee ClearVision Optical, the distributor for optical quality Izod Eyes frames and sunglasses, recently announced that the Continental Airlines Arena, located at the Meadowlands in East Rutherford, N.J. was renamed the Izod Center.
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View Full Article It’s A Mod Man World...
01-2008
...And for added essential data on retailing eyewear to men and a special look at eyewear from category leaders such as Viva, Signature, Tura, Morel USA, Zyloware, Kenmark, Luxottica and Altair, be sure to see the special Modern Man/Glasses Required supplement included with this issue.
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View Full Article I AM Ironman
01-2008
Rudy Project conquered the podium of the most prestigious triathlon championship for the second year running, the Ford Ironman World Championship, with Chris McCormack, the Australian triathlon athlete recently back and totally in winning stride from his fourth consecutive victory, at the Roth Quelle Challenge in Germany.
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View Full Article Kind of a Drag
01-2008
Jim Yates’ Pro Stock Pontiac will be decked out in fetching Wiley X colors for the 2008 NHRA POWERade season.
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View Full Article Sunward
01-2008
Fueled by wonderful new styles and collections, consumer enthusiasm for the hottest of accessories, the broadening awareness of the need for sun protection and retail’s growing focus on sun—ranging from expanded offerings to new shops dedicated to sunwear products—the sun is shining brightly on optical. But according to the findings of 20/20’s 2007 Sunwear Survey of Independents, there are still cool patches.
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View Full Article Yellow Tortoise
01-2008
The potential of tortoise as a frame color is as limitless as an artist’s palette.
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View Full Article The Beach is Back
01-2008
You couldn’t have dreamed a better beach day. Both sunrise and sunset were postcard perfect. The sand was pure white, crystal fine and pristine clean.
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View Full Article A Study In Contrasts
01-2008
Contrast is the key word in the design philosophy of Jack McCollough and Lazaro Hernandez, the design duo who in 2002 founded the Proenza Schouler (pronounced pro-EN-za SKOOL-er) label. “Our collections are always about mixing contrasts,” says McCollough.
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