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20/20 Issue
Issue Cover September 2008
09-2008


Articles in This Issue
View Full Article Hall of Frames
09-2008
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View Full Article On Tour with Oakley
09-2008
Proving its dominance in the field of cycling, Oakley’s athletes had six different leaders and 14 stage wins in the 95th Tour de France. Carlos Sastre (he’s the one in the yellow jersey) emerged victorious at the end of the three-week race in July.
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View Full Article Sporting Life
09-2008
It was a dream team as Marchon paired up with ESPN as the official sponsor of the 2008 Excellence in Sports Achievement Yearly Awards, known simply at the ESPYS.
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View Full Article Lens Marketing
09-2008
Transitions Optical has launched a new, interactive eyeglass customization process online, the “Eyeglass Guide 2.0” that allows patients to visually build a pair of eyeglasses based on answers to lifestyle questions.
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View Full Article Vogue Goes for A Swim
09-2008
When Tibi creative director Amy Smilovic prepared to launch the brand’s Resort ’08 collection during Miami Fashion Week, she knew sunwear had to be an integral part of the runway presentation. So she chose Luxottica’s Vogue Eyewear brand to be prominently featured on several looks on the catwalk.
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View Full Article All Eyes on Betsey
09-2008
In an ongoing celebration of her namesake brand founded 30 years ago by American designer Betsey Johnson, Gruen Eyes, an optical boutique in East Hampton, N.Y., recently held a cocktail party for customers, featuring a special preview of Betsey Johnson Eyewear.
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View Full Article In Theory
09-2008
In celebration of their launch, Theory sunglasses took to the streets of Manhattan where they were fitted and feted by chic denizens city-wide. 

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View Full Article Eye Jewelry
09-2008
David Yurman, widely recognized as America’s leading fine jewelry and luxury timepiece designer, and Legacie, The Luxury House of B Robinson Optical, recently hosted a rooftop party for press at the David Yurman design studio in New York’s TriBeCa to launch David Yurman Eyewear. Yurman and Legacie have partnered to produce a line of both sun and ophthalmic designs for men and women, a first for the designer.
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View Full Article Into the Pool
09-2008
During a ceremony hosted by Suffolk County Executive, Steve Levy in Hauppauge, N.Y., ClearVision Optical was awarded a 2008 Regional Commuter Choice Innovator Award.
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View Full Article Have You Driven a Ford
09-2008
Designer Tom Ford, best-known for his re-invention of the sleek ’70s jet-set aesthetic at Gucci and YSL, has touched down at ILORI sunglass boutique with a pair of luxurious limited-edition aviator shades.
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View Full Article Street Seen
09-2008
WHAT HAPPENS IN VEGAS...needs to happen all over the world.
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View Full Article Eye Wanna Be There Next Time
09-2008
In many ways it’s more important than an actual sporting event. It’s the increasingly popular “meet-and-greet” where sport celebrities come face-to-face with their adoring fans and everyone gets a chance to celebrate one of most important aspects of any sport: Teamwork.
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View Full Article Artoptic: EG Emilio Giani Expansion
09-2008
Artoptic International expands its EG Emilio Giani Eyewear line introduced earlier this year. The collection now contains 11 men’s and women’s styles. Frames are made of metal, including corrosion-resistant stainless steel and titanium, and are offered in contemporary variations on rectangles and ovals.

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View Full Article Silhouette: Adidas Inspired ConnX
09-2008
Adidas Eyewear introduces its Inspired ConnX collection. Available from Silhouette Optical, the new line was developed for a younger, sports-minded consumer and is constructed from incredibly strong, yet flexible, Performance Steel for the frame fronts and lightweight SPX, a proprietary polyamide, for the temples. 
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View Full Article Mykita : Concord Collection
09-2008
MYKITA presents Concord, an eight-piece collection of unisex frames that offer cool, low-key, contemporary styling for everyday wear.

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View Full Article L’Amy America: Columbia All-Polarized Sun
09-2008
L’Amy America adds a 14-style sunglass collection to its Columbia eyewear line.
Designed for the outdoor-minded consumer looking for function at a valueconscious
price point, all of the sunglasses feature Eliminator polarized lenstechnology, which blocks 100 percent of reflected glare and 100 percent of UV rays up to 400nm.
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View Full Article Avalon Eyewear: Nikon Monel NL
09-2008
Avalon Eyewear introduces Nikon Monel NL, an extension of its Nikon eyewear collection. The nine styles for men are all made of monel and come in a range of shapes and sizes in refined, industrial-style designs.

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View Full Article Eyewear Designs: Apple Bottoms Eyewear
09-2008
Under a multi-year licensing agreement for worldwide distribution, Eyewear Designs launches Apple Bottoms Eyewear. Apple Bottoms is a clothing line that caters to trendsetting women of all shapes and sizes.
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View Full Article Kenmark Group: Lilly Pulitzer Eyewear
09-2008
Kenmark Group launches its Lilly Pulitzer Eyewear collection, a brand inspired by the Palm Beach lifestyle. Included are 14 ophthalmic and four sun styles targeted to women 17 to 54 and six ophthalmic frames for girls six to 16.
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View Full Article Letters
09-2008
For a good many years, I have enjoyed Andrew Karp’s informative and well-written articles. I particularly enjoyed Karp’s 20/20 July 2008 L&T column “Eyewear is Bespoken Here.”

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View Full Article A Masterful Architect of Fashion
09-2008
Known for his eveningwear, American designer Carmen Marc Valvo enjoys bringing “glamorous dressing to every woman’s life.”
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View Full Article Theory and Application
09-2008
When it comes to eyewear Andrew Rosen is like a man who’s found religion. He’s seen the light and wants to share it with everyone.

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View Full Article All That Jazz
09-2008

David Schwartz is crazy about jazz. Tucked away in the basement of his 20/20 Optical shop in San Rafael, Calif., just one floor below his polished showroom, is a small chamber containing two drum sets that once belonged to Rufus Speedy Jones, who played with Duke Ellington in the late 1960s.
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View Full Article Eye Styles of the Rich and Frame-Us
09-2008
If you have ever tuned in to the shows on the E! entertainment channel or ever logged onto celebrity-obsessed web sites such as TMZ, you may be familiar with the persistent shouts of the paparazzi, stopping at nothing to grab the attention of the stars.
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View Full Article In-Trick-It Patterns
09-2008
Floral embroidery. Chic and fanciful designs. Reptilian textures. An artistic spray of stones and studs. Horn, wood grains and tortoise tones… 
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View Full Article Spectrum Textures
09-2008
Defined in the dictionary as a “distinctive or identifying quality or characteristic,” texture is an essential trait in today’s hottest eyewear styles… 
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View Full Article Spectrum Men
09-2008
It’s powerful. It’s simple. It’s both classic and cutting edge... It’s the rectangle and it continues its undisputed reign…

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View Full Article Spectrum Women
09-2008
Trends? What trends? Women’s eyewear knows no boundaries. It covers the spectrum. One glance at the fashion runways show anything goes—from bohemian dresses to tailored tweeds.
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View Full Article Making A Seen
09-2008
For a dispensary to thrive in today’s highly stylish marketplace, it’s mandatory that you keep your business stocked with the latest in fashion and technology. It’s as important as keeping your staff trained and up-to-date on the newest products and trends in the eyewear arena.
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View Full Article Thoughts of Madame Lafont
09-2008
I’m so sad. I had just finished writing my monthly editor’s letter when my dear friend Ray Khalil, the president of Lafont Eyewear, called to tell me Madame Laurence Lafont had passed away.
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View Full Article Spectrum
09-2008
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View This Issue August 2008
08-2008

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View This Issue July 2008
07-2008

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View This Issue June 2008
06-2008

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