Nouveau: Global ReLeaf Eyewear
THE GREENING OF EYEWEAR
03-2008
In a licensing agreement with American Forests, Nouveau Eyewear introduces environmentally conscious Global ReLeaf Eyewear. For every Global ReLeaf frame purchased, Nouveau will plant a tree through the American Forests’ Global ReLeaf project. Targeted to young men and women, the five-style frame collection focuses on lightweight silhouettes made primarily of metal and stainless steel and includes bowties, elongated rectangles and softened ovals. Designs are ideal for healthy, active, casual lifestyles.
Photographed by Annie Gallagher/Black Box studio
PHILOSOPHY:
“We are always striving to become a greener business, from the paper we use for our business cards and letterhead to our company-wide recycling efforts. The Global ReLeaf Eyewear collection provides another way for Nouveau to support a sustainable future,” says Nouveau co-president Marj McGraw. “We’re honored to work in partnership with an organization that has such historic roots and forward-thinking goals.”
MARKETING:
Merchandising pieces are printed on recycled paper with environmentally friendly ink and include a frameboard dangler and countercard.
PRICE POINT:
$$. For additional information, contact Nouveau Eyewear, (800) 292-4342; web site:
www.nouveaueyewear.com
InSight
Founded in 1875, American Forests is the nation’s oldest non-profit citizens’ conservation group. In 1988, the organization launched the Global ReLeaf program to foster the planting of trees to cool the globe. To date, the organization has planted more than 25 million trees worldwide.
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