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McGee Group: Vera Bradley Readers
PATTERNS BEFORE YOUR EYES
 The McGee Group presents its new line of Vera Bradley readers.
Included are four styles in three Vera Bradley patterns each.
Lenses are offered in powers ranging from +0.75 to +3.00 in 0.25
diopters. The frames are made from optical quality, multi-layered zyl.
PHILOSOPHY:
“With readers now a daily necessity for the ever-increasing
over-40 segment of the population, stylish readers have become a fashion
accessory and are now part of a woman’s wardrobe,” says Wayne McGee,
president and CEO of The McGee Group. “Many women purchase several
pairs to reflect their individual lifestyles. As preferences change seasonally so
will the Vera Bradley readers.”
MARKETING:
The Reader
package includes 12 readers,
12 matching Vera Bradley
cases, 40 lens pairs of varying
powers, a 12-place display
and Vera Bradley logo box to
organize the spare lens sets.
PRICE POINT:
$$. For additional information,
contact the McGee Group, (800) 966-2020;
web site: www.mcgeegroup.com
TIP
Vera Bradley is best
known for quilted handbags
in various patterns and colors.
The company also makes
coordinating accessories such
as wallets and luggage
and housewares,
including table cloths
and rugs.
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