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Cachet: Lanvin Alber Elbaz Sunwear
CLASSIC MODERNITY
In partnership with Cachet/A Division of L’Amy America, Lanvin introduces its Spring 2007
women’s sunglass collection designed by Alber Elbaz, Lanvin creative director. The collection
is targeted to women who appreciate the sophisticated and timeless elegance of Lanvin’s
designs and view their eyewear as a discreet, elegant accessory that authenticates their own distinctive
personality. Included are four styles distinguished by their oversized rounded and aviator
shapes and characterized with large screw heads visible on the frame fronts. The frames are made
of plastic and metal/plastic combinations, including a style with a striking stainless-steel overlay on
the top part of the frame front. The sunglasses come in black, gray and dark and light tortoise.
One style—Way Shiner—is available with or without crystals.
PHILOSOPHY:
“Lanvin eyewear
is simple with clean elegant lines
and interesting shapes,” says Cheryl
Canning, Cachet marketing manager.
“There is a subtle mix of classicism
and modernity exhibited in these
four sunglasses.”
MARKETING:
Merchandising materials
include single-frame and
six-place window displays.
The sunglasses
come in a gift box
with a soft drawstring
pouch, cleaning cloth
and warranty card.
PRICE POINT:
$$$$ to $$$$$.
For additional information, contact
Cachet/A Division of L’Amy
America, (800) 872-7377.
TIP
The modernity in this
sunglass collection is in
tune with the futuristic
Spring 2007 Lanvin
ready-to-wear
collection.
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