Charmant is pleased to announce the addition of sophisticated ladies models into its CFX Charmant Flex collection, a memory metal segment under the Charmant brand.

CFX is a metal alloy of 49% titanium and 51% nickel. It is used in the bridge, top bar and temples which allows frames to keep the shape originally set by the dispenser. Because of the flexibility of this material, temples feature the same benefits of spring hinges without the spring. Stress is shifted from the end piece to the temples.

CFX’s unique features include:

  • Flexibility
  • Light-weight
  • Durability: Won’t kink, resists breakage
  • Corrosion resistant
  • Super elasticity
  • Shape memory: CFX has the ability to recover its shape

The 2 new ladies styles, CX7322 (toneau), CX7323 (hexagon) offer the same flexibility and comfort but have sophisticated, feminine, detailing. The list price is $69.99.

The CFX collection consists of 32 men’s, women’s and children’s styles in a variety of colors and sizes. As an additional feature, five of men’s styles and three of the children’s styles are offered with C-Lock end tips. The C-Lock end tip creates a slip-free, tight fit, locking securely around the ear, yet unlocking with ease to remove the frames. CFX Charmant Flex is also featured within Charmant’s Aristar brand with six classic men’s styles.

The collection is supported by trade advertising and in-store merchandising which includes a 6-piece display, counter card, board sign, poster and Clingz® static cling sign.

For more information contact Charmant at (800) 272-2042; website: www.charmant-usa.com