A Knock Out

 This is one upper cut that’s good for the eyes. Optimate, Inc. recently announced the worldwide launch (with the exception of Asia) of its Everlast licensed eyewear and sunwear collection, which debuted at last month’s Vision Expo East.

Since 1910, Everlast has been the preeminent brand in the world of boxing and is among the most dominant brands in the overall sporting goods and apparel industries. The eyewear collection contains 26 styles in aluminum, injection-molded plastic and metal/plastic combinations in a choice of three to six colors.

“Everlast’s reputation for offering high-quality, technologically advanced, sports-related products with durable features and extreme styling makes the extension into eyewear and sunwear for consumers of all ages a natural brand extension,” says Joseph De Marzio, Optimate’s director of marketing. “We are honored to partner with the brand experts at Everlast and extremely encouraged by the overwhelmingly positive response we have received from the optical and sunglass marketplace thus far.”