Notable Man Dates
06-2007
 “TODAY, BABY BOOMERS,
who are 55- and 60-yearsold,
are carrying their
younger attitudes with them
and are looking for fashion
and more contemporary looks.
“We see a growing number
of people out there buying
eyewear for the look and
buying multiple looks.”
Andrea Gluck
President, Eyewear Designs
“WITH THE RESURGENCE
of certain iconic shapes in
the marketplace, we’re
seeing classic shapes and
colors playing a large role
for men’s eyewear.
“We see the updated
customer seeking eyewear
to reflect his individual style
with more aggressive shapes
and perhaps combining
materials and colors.”
Jill Giorgio
Director of Product
Development, Avalon Eyewear
“MEN’S EYEWEAR IS
becoming bolder and
edgier in look. The trends
in the U.S. market are
mimicking what is happening
internationally.
“Anything ‘techno’ grabs
the interest of the male
consumer. Buzz words like
titanium, memory-metal,
polarized and anti-reflective
seem to help them make
their selection.”
Debbie Lochli
VP Brand Management,
Viva International Group
"MEN NEED A NICE assortment; they want choices.
“In the future, I see
shields remaining very
popular; they have that
little bit of European flair.”
Jan Cory
Vice President Department
Store Sales, Luxottica Group
“A BRAND NAME FOR A
man means a confirmation
of design, style and quality.
It provides the simplest form
of guidance when making
an eyewear choice.
“Sport is a growing
category because it addresses
the different hobbies and
lifestyle needs of men.”
Cynthia McWilliams
Vice President Key Account
Sales, Luxottica Group
NOTHING DEFINES A MAN more than his eyewear
Eyewear and particularly
sunwear are now being
recognized for what they
should be—a fashion
accessory rather than a
medical necessity.
“We are seeing growth
at both ends of the size
spectrum. Larger, bolder
silhouettes are very
modern, but the return
to very small, vintage
styles now seems fresh
and new again.”
Blake Kuwahara
Creative Director and
Vice President of Design,
Base Curve/A Luxury
Division of Rem Eyewear
“THE INCREASING ATTENTION
the fashion industry and
media bring to the men’s
market allows the male
consumer to address current
fashion trends. It means
men are becoming more
accepting of different options
and are open to new ideas.
“We’re paying special
attention to evolving our
men’s collections in a way
that supports the increasing
interest of fashion as an
important part of the male
lifestyle.”
John Weir
Chief Operating Officer, Tura
"YEARS AGO, MED were more interested in blending
into the background and
not making a statement
about their individuality
through fashion. Today, a
man gets involved in his
wardrobe in order to show
his power, his achievements
and his individuality.
“Men have spoken loudly
and proven that if you give
them style, they will wear
it well. Going forward, I
think men will trust the
bold look of plastic styles
and move a bit away from
minimalism.”
David Duralde
Vice President of
Creative Development,
The Kenmark Group
"GOING FORWARD WE SEE sleeker anf more retro
frames, as well as laminates
with black fronts and
interesting tortoises, doing
well for men.
“Men have become more
eyewear savvy and open
to embracing high stylized
silhouettes. With the surge
of designer brands in today’s
market, men have overwhelmingly
responded by
seeking out product within
their favorite lifestyle
labels.”
Sanford Hutton
President, Colors in Optics
“NOW EYEWEAR DESIGNERS
are
pushing the envelope
a little, there is more
acceptance of color, but
it’s tempered; maybe it is
on the temple, not the
front, or the inside zyl is
bright and the outside
is not.
“Technology is what
guys are looking for—
polarization, clips, fit
and adjustability. If it
looks fast, guys like it.”
Mark Ginsberg
Senior Vice President
of Designer Brands,
Marchon Eyewear
|
|
 |
|
|
 |
|
 |