Modo Eyewear launches ECO (Earth-Conscious Optics), a collection of eyewear that brings environmental responsibility to the forefront. The line uses recycled stainless steel to create frames that fuse fashion and sustainability for the stylish and earth-conscious consumer. The collection, consisting of 22 ophthalmic and 15 sun styles, offers a diverse range of classically inspired shapes and colors. Elegant to edgy, flat to curved, and round to square—the variety of designs complement an array of personalities from the eco-conscious urban fashionista to the suburban dad. ECO works to repurpose, recycle or reuse materials through every step of the product life cycle, boasting a 360-degree approach to sustainability without sacrificing quality, design or price. Even the packaging consists of recycled materials and each new pair is accompanied by a mail-in recycling kit for old frames. Each frame will be identified by a circle on the outer temple, subtly marking its authenticity as a pair of sustainable frames.


PHILOSOPHY:
“More than 120 million Americans use corrective eyewear and approximately 90 million wear sunglasses. This is a huge opportunity to make a difference,” said Alessandro Lanaro, Modo CEO. “The power lies with the retailers to make sustainability attainable for all and that means offering a desirable, quality collection at a fair price.”

MARKETING:
With each pair of ECO frames sold, one new tree is purchased in partnership with Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989.

PRICE POINT:
$$. For additional information, contact Modo Eyewear, (800) 223-7610; web site: www.modo.com

INSIGHT
“This is the most exciting collection I have ever done since founding Modo,” says Alessandro Lanaro. “I have been proudly wearing a prototype and it has been remarkable to hear the comments on the design and the revolution we are starting in the industry.”