Eyenovate: Chemistrie SunLenses
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05-2009
 Eyenovate presents Chemistrie SunLenses, an economical alternative
to Rx sunwear. Chemistrie SunLenses are drilled rimless and
click on to the primary lenses with a magnetic, “self-aligning
design” that consists of a rigid titanium bridge and flexible
lenses with virtually invisible built-in magnets. The lenses are
customizable for any frame type, including metal, zyl, threepiece
drill mounts, semi-rimless and grooves, and because
there is no pressure between the ophthalmic lens and the
magnet, they are compatible with any lens material (except
glass and acrylic). The SunLenses also feature a “base-curvematched”
to the ophthalmic lenses, eliminating intra-lens glare
and rubbing and scratching, weigh less than one gram and can
be applied with two fingers. Chemistrie is available in 16 polarized
lens colors. Swarovski crystals are an option and offered in
12 colors. The magnets are round or square and come in gold,
silver and gunmetal.
MARKETING: Merchandising materials
include an acrylic display with a full
set of mirrored and non-mirrored lenses,
demonstrator frame, Swarovski crystal
display and View Master with reel. The
lenses come with a soft case.
PHILOSOPHY:
“The goal of Eyenovate
is to provide innovative
and practical products that
simplify the lives of optical
industry providers and their customers,”
says Dennis Zelazowski, chief innovation
officer for Eyenovate.
PRICE POINT: $$$. For additional information, visit
www.eyenovate.com
or
www.chemistrieeyewear.com
TIP
Chemistrie eliminates
the need to stock product
and use out-of-pocket
money. The lenses can
be ordered directly
from the lab.
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