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| 1. Corporations have sought to improve their productivity through the use of |
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A.
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Management Consultants |
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B.
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Executive Coach |
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C.
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HR Consultants |
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D.
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All of the above |
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| 2. Executive Coaches help corporate staff with |
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A.
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Profit Margins |
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B.
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Personal growth and communication skills |
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C.
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Market Share |
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D.
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Financial Management |
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| 3. Business Coaching has become a popular resource for small businesses to help with |
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A.
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Marketing and Sales |
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B.
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Customer Service |
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C.
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Financial Management |
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D.
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All of the above |
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| 4. Business Coaches work in all of the following areas except: |
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A.
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Personal Productivity |
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B.
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Employee Motivation |
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C.
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Life Coaching |
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D.
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Customer Retention |
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| 5. Business Coaches should |
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A.
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Be experts in small business systems |
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B.
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Have hundreds of strategies and solutions available for implementation |
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C.
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Assessment software to aid in financial decision making |
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D.
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All of the above |
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| 6. Mission & Vision Statements are only useful for |
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A.
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Large corporations |
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B.
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Opticals with 2 or more employees |
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C.
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Sales Professionals |
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D.
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Companies of all sizes |
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| 7. A Mission statement is |
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A.
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How your business actually performs |
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B.
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How your customers view your services |
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C.
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A realistic, credible, description of your ideal organization |
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D.
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What you think your company will be worth someday |
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| 8. Your Vision Statement is |
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A.
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The ultimate Goal for your business |
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B.
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Your Rx written on your patient record |
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C.
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Where you see your company in the future |
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D.
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Both a and c |
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| 9. Your Values are |
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A.
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The uniqueness and culture of your company |
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B.
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How much business you do in a month |
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C.
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A statement of culture or the “rules” of the game |
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D.
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Both a and c |
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| 10. Business Effectiveness is about |
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A.
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The quality of the eyewear you dispense |
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B.
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The way customers think about their experience at your business |
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C.
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Keeping track of all the important details pertaining to you business |
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D.
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All of the above |
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| 11. Keeping a close eye on your business effectiveness will do everything except |
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A.
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Reduce the amount of CE credits you need to complete |
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B.
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Create a more profitable business |
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C.
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Keep customers returning in the future |
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D.
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Reduce stress |
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| 12. Often, an unhappy patient will |
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A.
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Tell you about it |
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B.
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Not tell you but tell many of their friends |
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C.
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Not tell you, never come back… and you will not know why |
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D.
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All of the above |
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| 13. A good way to accurately measure your business effeciveness is to |
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A.
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Adjust your lensometer frequently |
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B.
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Take inventory more than once a year |
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C.
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Survey your customers |
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D.
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Sell more progressives |
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| 14. Staff meetings are |
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A.
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A waste of time (unless there's donuts) |
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B.
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Critical for business effectiveness |
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C.
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A good idea at times |
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D.
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Boring |
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| 15. Your staff has |
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A.
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Too much to do to worry about “customer experience” |
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B.
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To only be concerned with their specific duties, not the overall business |
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C.
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The most knowledge about your business effectiveness |
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D.
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No idea what's happening in your company |
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| 16. A USP is |
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A.
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An Ultra Special Person |
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B.
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Shorthand for Under the Sink there's a Plunger |
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C.
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Unique Selling Proposition |
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D.
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Up Sell Presbyopes to Progressives |
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| 17. A USP should communicate |
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A.
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Why customers should do business with you |
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B.
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What differentiates you from your competition |
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C.
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Be short, crisp, catchy, & powerful |
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D.
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All of the above |
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| 18. A USP must convey a promise that is |
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A.
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Believable |
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B.
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Incredible |
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C.
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Outrageous |
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D.
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Common |
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| 19. Creating a USP |
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A.
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Should only take a few minutes |
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B.
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Will be an easy task |
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C.
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Takes time, patients, and a lot of input from trusted staff and advisors |
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D.
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Is not important if you have a lot of competition for business |
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| 20. Your USP should be on |
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A.
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Your Signage |
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B.
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Business Card |
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C.
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Brochures |
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D.
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All marketing materials |
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