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| 1. The earliest confirmed instance of man's use of a “spectacle device” occurred: |
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A.
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In the 1300's in Spain |
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B.
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In the 12th century in China |
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C.
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In the 1300's in Italy |
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D.
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In the 13th century in Italy |
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| 2. Fuzzy Logic is a discipline of the area of: |
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A.
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Physical Science |
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B.
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The more-precise description of natural phenomena |
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C.
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Set Theory in Mathematics |
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D.
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Statistics |
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| 3. Dorothy Parker, writer and critic (1893-1967) was quoted as saying "Men seldom make passes at girls who wear glasses". This publicity for eyewear |
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A.
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Improved the sales of eyewear |
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B.
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Increased eyewear profitability |
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C.
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Determined when to sell glasses to men |
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D.
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Added to the public's attitude that eyewear was not fashionable |
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| 4. The frequency of eyewear purchasing is mostly defined by: |
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A.
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Acuity testing in kindergarten |
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B.
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The results of the eye exam and/or the frequency of insurance reimbursement |
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C.
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Failure to pass local DMV vision tests |
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D.
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An Rx change in the Rx > 0.50D sphere |
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| 5. The primary attraction of refractive surgery is: |
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A.
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Throwing away your glasses |
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B.
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Better achievable acuity than glasses or contacts |
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C.
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Permanent correction of astigmatism |
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D.
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All of the above |
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| 6. Eye care professionals may unconsciously "apologize" for there patient's needing to wear eyeglasses by |
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A.
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Congratulating clients when they have no prescription change |
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B.
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Indicating that there is such a small change in prescription, their is no need to purchase new eyewear |
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C.
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Reassuring clients that their old frame still has some useful utility left in it |
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D.
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All of the above |
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| 7. Grouping eyewear according to brand: |
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A.
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Best communicate that brand's intended lifestyle-usage |
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B.
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Define the expected price point of the collection |
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C.
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Better convey that brand's "DNA" |
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D.
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All of the above |
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| 8. The first thing you should do when a person first enters your office is: |
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A.
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Ask them "what's in your wallet?" |
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B.
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Comment on their handbag or shoes |
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C.
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Make eye contact and say "Hello" |
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D.
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Make sure you tell them about any discounts you're offering |
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| 9. Shopping for eyewear is attractive because: |
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A.
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The public has been trained that an appointment for an eye exam is necessary before you can begin to shop |
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B.
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It requires coordinating the assistance of a sister or other family member for a confident decision |
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C.
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Eyecare professionals often convey that they will determine if a purchase is "needed" |
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D.
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None of the above |
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| 10. Choosing eyewear according to its fashion brand: |
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A.
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Diminishes the utility and function of eyeglasses |
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B.
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Help's the public understand how eyewear selection is an important part of their daily choice in apparel and dress |
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C.
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Is inherently attractive to people who grew up without brands on the eyewear |
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D.
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Is a process optimized through the use of a proper speaking tone |
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| 11. After the "big three", what is the number one unmet expectation of consumers in their eyewear experience? |
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A.
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Their fit |
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B.
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The price |
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C.
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Vision |
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D.
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Convenience |
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| 12. Eyewear salespeople may offer unasked-for and unpublicized discounts because: |
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A.
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They fear the total sale is surpassing the client's comfort zone |
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B.
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The total sales is surpassing their own comfort zone (i.e., "selling from their own wallet") |
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C.
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They think this is the only way to convince the public to buy more than one pair |
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D.
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They've had a similar experience when they went apparel and accessory shopping in a full-service store |
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| 13. For people to view your store as a serious point-of-sale for sunwear, you should |
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A.
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Achieve "critical mass" through grouping and segregating styles under their respective brands, and using appropriate logos and signage |
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B.
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Place prominent signage that trumpets your sunwear is discounted |
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C.
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Display all sunwear in a "warehouse-club" manner |
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D.
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Include frame and clip combinations alongside higher-priced, fashion-branded product |
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| 14. When a customer presents a new prescription |
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A.
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Avoid offering conclusions about Rx change |
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B.
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Quickly surmise the needed mix of fashion and functional issues |
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C.
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Invite them to shop with you. |
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D.
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All of the above |
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| 15. The current trend in the eyewear market reveals: |
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A.
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The continued flat sales of fashion branded merchandise |
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B.
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That one pair of eyewear is insufficient to properly compliment a wardrobe of work, casual and sport apparel |
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C.
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That younger people dislike "name-brands" on their eyewear and sunwear |
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D.
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That older people are easily persuaded to wear name-branded eyewear |
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| 16. Customers often seek the opinion of other clients, friends and family regarding the choice of a frame style because: |
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A.
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Eye care professionals often do not have either a broad and comprehensive fashion vocabulary, or skill in using appropriate sound bytes when trying to establish styling expertise and authority |
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B.
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They've had subsequent dissatisfaction with their previous selections. |
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C.
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Eyewear styling trends often change substantially in the 2-3 year period between eye exams |
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D.
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All of the above |
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| 17. While prescription eyewear is a medical device, eyewear should also be: |
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A.
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A desirable fashion accessory |
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B.
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Used to complement one's wardrobe |
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C.
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Be held to strict tolerances of fabrication |
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D.
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All of the above |
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| 18. Fuzzy logic described a glass filled two-thirds with water as being: |
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A.
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Full |
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B.
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Empty |
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C.
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Partially full |
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D.
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Partially empty and partially full |
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| 19. The number of brands that a store should sell is dependent on |
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A.
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Total available selling space |
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B.
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Clientele |
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C.
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Store identity |
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D.
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All of the above |
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| 20. Clients may find eyewear shopping unattractive when they are primarily presented with: |
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A.
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Optical concepts |
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B.
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The hard skills of technical eyewear |
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C.
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Too much unorganized or too little frame selection |
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D.
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All of the above |
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