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| 1. According to John Gray, compared to women, men are more |
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A.
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Sports oriented |
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B.
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Results oriented |
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C.
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Relationship oriented |
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D.
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Hairy |
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| 2. In Why We Buy: The Science of Shopping, the author says that men's shopping behavior differs from women in which of the following ways: |
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A.
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Men are more likely to have a list |
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B.
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Men move more quickly through the aisles |
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C.
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Men are less likely to look at price tags |
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D.
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Men ask for help more frequently |
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| 3. Today's young men are thought to be more brand-oriented than previous generations because: |
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A.
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The are more accustomed to shopping for themselves |
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B.
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They watch more TV |
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C.
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They are subject to more peer pressure |
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D.
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The are more likely to read style-oriented magazines |
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| 4. What is one reason that men give for delaying the purchase of eyewear? |
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A.
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They don't want to spend the money |
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B.
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Their eyes aren't bad enough yet |
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C.
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They don't think they'll look good in eyewear |
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D.
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They don't think eyewear will suit their active lifestyles |
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| 5. Based on what you've read, which of the following is true of men's approaches toward vision correction: |
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A.
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Men are more likely to purchase multiple pairs than women |
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B.
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Men are more likely to buy photochromics than women |
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C.
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Men are more likely to have vision correction surgery than women |
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D.
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Men are more likely to wear “half eye” readers than women |
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| 6. Which of the following are good ways to tell if you're dealing with a Fashion Guy: |
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A.
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The type of eyewear he's wearing now |
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B.
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How old he is |
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C.
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The type of shop you're working in |
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D.
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All of the above |
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| 7. Why do some mall stores put men's items in front of the store? |
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A.
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Men don't like to go far into stores |
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B.
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Men's items generally look better than women's items |
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C.
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Both men and women shop for men's items |
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D.
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Men are less likely to shoplift than women |
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| 8. Which of the following is a reason that men might particularly want photochromic lenses? |
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A.
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They are more susceptible to UV rays |
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B.
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Photochomics have a high tech appeal |
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C.
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Men don't have purses in which to keep a tinted pair |
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D.
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B and C |
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| 9. Why do men tend to put off purchasing progressive lenses longer than women? |
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A.
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On average, they become presbyopic later than women |
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B.
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They are in denial about their vision condition |
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C.
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They are less likely to have an eye doctor than women |
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D.
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They tend to read less than women, and are less likely to notice problems |
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| 10. Antireflective (AR) coatings operate on |
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A.
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The principle of refraction |
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B.
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The principle of incident light |
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C.
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Palmer's principle |
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D.
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The principle of optical interference |
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| 11. When discussing eyewear with a man, it's good to keep in mind that he's likely to |
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A.
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Have a fixed budget in mind |
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B.
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Want the opinion of his best male friend |
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C.
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Want to complete the process quickly |
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D.
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Sneak out when you're not looking |
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| 12. A bifocal wearer is likely to object to progressive lenses because |
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A.
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He's afraid he can't adapt to them |
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B.
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He likes a line in his field of vision |
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C.
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He's used to his bifocals |
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D.
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A and C |
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| 13. What's the difference between Rogaine for Men and Rogaine for Women? |
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A.
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The percentage of minoxidil |
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B.
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The type of conditioner |
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C.
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The color of the package |
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D.
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Women's doses are larger because they tend to have more hair |
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| 14. When men are choosing frames, who is in the best position to offer an opinion? |
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A.
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A woman, because men want to look good for women |
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B.
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A man, because men seek approval from other men |
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C.
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A woman, because women are more fashion-conscious |
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D.
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It's best to offer opinions from both |
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| 15. If a man is having trouble picking out frames, what's the best way to help him? |
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A.
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Offer to put new lenses in his current frames |
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B.
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Pick out two or three frames you think will look good on him |
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C.
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Direct him to the least expensive frames |
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D.
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Find the frames that his favorite athlete wears |
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