|
| 1. To achieve excellent sunwear sales: |
|
A.
|
There must be sufficient sunwear inventory, 30 percent is a goal |
|
B.
|
Keep only a few pieces, use catalogs to order |
|
C.
|
Sell mostly photochromics |
|
D.
|
Keep only 400 frames in inventory |
|
|
| 2. The transition from patient to customer: |
|
A.
|
Addresses a medical need |
|
B.
|
Better matches looks of the frame with the prescription |
|
C.
|
Requires a vision care plan |
|
D.
|
Schedules an eye exam |
|
|
| 3. A motorcycle-riding customer benefits from all of the following except: |
|
A.
|
Photochromics |
|
B.
|
Plastic lenses |
|
C.
|
Polarized lenses |
|
D.
|
Wrap eyewear |
|
|
| 4. A patient is defined as having a ______ ;a customer is a_______. |
|
A.
|
Need; shopper |
|
B.
|
Looker; purchaser |
|
C.
|
Frequent purchaser; need |
|
D.
|
Need; purchaser |
|
|
| 5. All of the following are good resources for printed and online sun material except: |
|
A.
|
AOA.org |
|
B.
|
OAA.org |
|
C.
|
thesun.com |
|
D.
|
sunpresent.com |
|
|
| 6. The most popular methods of presenting information about the dangers of sun using social media are: |
|
A.
|
Facebook posts and Twitter tweets |
|
B.
|
Recall postcards |
|
C.
|
Telephone calls |
|
D.
|
Fax messages |
|
|
| 7. Optical retail environments should rival other consumer experiences because: |
|
A.
|
Any item purchased can be returned |
|
B.
|
Choice is based on knowledgeable and expert staff |
|
C.
|
Patients understand eyewear purchasing |
|
D.
|
Only clear eyewear is critical |
|
|
| 8. When the SUN logo and information links are added to your office website: |
|
A.
|
Sales of sun yellow tinted lenses improves |
|
B.
|
Patients are better informed about the need for outdoor eyewear |
|
C.
|
Traffic increases |
|
D.
|
Use of plastic lenses increases |
|
|
| 9. Printed signage on frameboards and counters: |
|
A.
|
Are used to fill empty frameboard spots |
|
B.
|
Promotes vision care plans |
|
C.
|
Gets a conversation started |
|
D.
|
Separates men's from women's frames |
|
|
| 10. An e-mail campaign about the newest sunwear frames and lenses requires all of the following except: |
|
A.
|
E-mail addresses |
|
B.
|
Patient opt-in agreement |
|
C.
|
A deposit |
|
D.
|
Privacy policy |
|
|
| 11. Digital ways to attract new customers for sunwear include all of the following except: |
|
A.
|
E-mail to your patient database |
|
B.
|
Groupon or promotional coupon websites |
|
C.
|
Facebook posts |
|
D.
|
Sunwear showcased on your website |
|
|
| 12. When product is easily seen, touchable and available in enough choices, an office practices good: |
|
A.
|
Inventory control |
|
B.
|
Visual merchandising |
|
C.
|
Multiple pair sales |
|
D.
|
Open-ended communication |
|
|
| 13. All of the following are items to mention to a customer who wants fishing or boating glasses except: |
|
A.
|
Uncomfortable with reflected glare |
|
B.
|
Concerned with rocks and flying debris |
|
C.
|
Sensitive to bright light |
|
D.
|
Need to see river bottom |
|
|
| 14. An important statement when presenting lens color is: |
|
A.
|
Colors should be chosen by activity and sport |
|
B.
|
What do you use for nighttime driving? |
|
C.
|
Dark gray is best. |
|
D.
|
Green absorbs the most UV |
|
|
| 15. All of the following are questions to show customers there are different eyeglass needs except: |
|
A.
|
As a golfer, could your multifocals work better? |
|
B.
|
Are you comfortable when daytime driving with your clear glasses? |
|
C.
|
Are you comfortable when nighttime driving with your clear glasses? |
|
D.
|
Do you want to only stay within your plan? |
|
|
| 16. When presenting the best outdoor frame: |
|
A.
|
Size matters—biggest is better |
|
B.
|
Size is important, coverage is key |
|
C.
|
Only wrap eyewear works |
|
D.
|
Stay within budget by at least $50 |
|
|
| 17. A MVC membership is good for sunwear because: |
|
A.
|
All sunwear is covered 100 percent |
|
B.
|
All plans offer 50 percent discounts |
|
C.
|
It only covers clear eyewear |
|
D.
|
Most plans offer reduced costs when buying additional pairs of eyewear |
|
|
| 18. Good listening skills that are part of presenting are: |
|
A.
|
Eye contact and multitasking |
|
B.
|
Eye contact and smiling |
|
C.
|
Smiling and multitasking |
|
D.
|
Hands in pockets, multitasking |
|
|
| 19. It's best to use all your sunwear skills when patients visit for their exam because: |
|
A.
|
It's expensive to get the patient to visit again |
|
B.
|
Patients prefer another appointment for sunwear options |
|
C.
|
Sunwear requires its own exam |
|
D.
|
Patients are easily sold prescription sunwear |
|
|
| 20. For pilots flying recreational aircraft: |
|
A.
|
Polarized lenses are a must |
|
B.
|
Polarized lenses are not recommended |
|
C.
|
Dark gray lenses, no AR are recommended |
|
D.
|
Only dark gray with AR are used |
|