CE Test Questions
The Elements of Visual Merchandising: More Sales, Less Effort - Part 1

Exam Questions
1. Why is optical retailing like theater?

    A. Doctors and staff are actors.
    B. The stage is set with décor and lighting.
    C. The goal is to upstage frames.
    D. The office is a drama.
2. Visual merchandising:

    A. Displays many frames and lenses
    B. Enhances the sales appeal of merchandise
    C. Allows customers to touch the most expensive items
    D. Requires POP brochures
3. To make eyewear displays effective, they must do all of the following except:

    A. Be easily seen
    B. Have enough but not too many choices
    C. Be accessible
    D. Require customers to ask pricing
4. Displaying eyewear is different because they:

    A. Are more like jewelry
    B. Can be appreciated from locked cases
    C. Have differences that are seen from far away
    D. Have lots of mass and color
5. All are the tricks of an advanced visual merchandiser except:

    A. Fewer props
    B. Many more show cards
    C. Little crowding
    D. Less rather than more
6. The key to lighting is:

    A. 35 Kelvin halogen lights
    B. 30 Kelvin LED lighting
    C. No cheap lighting
    D. Color-balanced white light
7. When displaying eyewear:

    A. Products at eye level sell best
    B. Place luxury product at stoop level
    C. Product at 2 feet should face down
    D. Waist height is worst
8. When organizing categories:

    A. Organize vertically
    B. Allow vertical scanning from a distance
    C. Allow horizontal scanning from a distance
    D. A and C
9. All of the following make better use of the back wall except:

    A. Locate patient files there
    B. Add a large graphic image
    C. Show products that are for sale
    D. Use sunglass vendor display cabinets
10. What are the height guidelines from the floor for frameboards?

    A. >27 inches and <96 inches
    B. <27 inches and <69 inches
    C. >27 inches and <69 inches
    D. <27 inches and no height limit
11. To add flexibility to shelving:

    A. Only use glass shelves
    B. Add frame pedestals
    C. Limit shelves to less than 12 inches
    D. Use less than 12 inches of vertical space
12. Twelve inches to 15 inches is a recommended:

    A. Vertical space between shelves
    B. Distance between frames horizontally
    C. Counter cards size
    D. Velvet frame display size
13. All of the following are display guidelines except:

    A. Even numbers rather than odd
    B. Less is more
    C. Higher contrast
    D. Repetition
14. It is not recommended to place frames on ____________ surfaces.

    A. Mirrored
    B. Textured
    C. Complementary colored
    D. Matte
15. All of the following help focus the eye on the frame displayed except:

    A. Use props
    B. Add highly patterned scarves/ties
    C. Use covered risers
    D. Add solid color draping
16. Display frames in odd numbers rather than even because:

    A. Less pleasing to the eye
    B. Asymmetry adds interest
    C. Stops the eye
    D. Astrologically lucky
17. Using room around luxury frames:

    A. Decreases their idea of value
    B. Increases perceived value
    C. Communicates quality
    D. B and C
18. When only rigid wall frame boards are used:

    A. It can communicate discount
    B. It suggests higher pricing
    C. It can easily differentiate value
    D. It always provides more choice
19. All of the following give price clues except:

    A. Lowest price frames displayed lowest vertically
    B. Interesting brands displayed on their own shelves
    C. Value frames locked in glass cabinets
    D. Crowding frames together
20. For luxury eyewear:

    A. Use open shelves
    B. Place them between moderately priced frames
    C. Lock to prevent theft
    D. Mix designer brands

Evaluation Questions

21. In questions 21-25 please rate the effectiveness of how well each course met the stated learning objectives: Met the stated learning objectives?

    A. Excellent
    B. Very Good
    C. Good
    D. Fair
    E. Poor
22. Avoided commercial bias/influence?

    A. Excellent
    B. Very Good
    C. Good
    D. Fair
    E. Poor
23. How would you rate the overall quality of the material presented?

    A. Excellent
    B. Very Good
    C. Good
    D. Fair
    E. Poor
24. How were you directed to this course?

    A. 2020mag.com
    B. OAA Website
    C. NYSSO Website
    D. Ohio Opticians Website
    E. Other
25. Please describe the office in which you work.

    A. Independent Optician
    B. Independent Optometry
    C. Chain retail
    D. HMO/Military/Other
26. Comments on this program: