The 20/20 Editorial Team

James J. Spina
VP, Editor-in-Chief

Jacqueline Micucci
Executive Editor

Gloria Nicola
Senior Features Editor

Andy Karp
Group Editor, Lenses and Technology

Melissa Arkin
Associate Editor

9/4/2007 Little Miss Sunshine
Posted by 20/20&U Blog Admin
Location: Blogs2020&U
 
   

Yes. That's me circa 1969 on a Long Island, N.Y. beach. And those are my mother's sunglasses perched precariously (and upside down) on my little, yet-to-be-fully developed nose bridge.

I always loved playing dress up. Having two older sisters I was fair game for some pretty entertaining ensembles. Sunglasses many times were a key component. I loved putting them on and hamming it up, whether it was my Mom's Jackie Os or my Dad's prescription G-man Wayfarers.

But I didn't decide to dig up this old photograph of me just to show you how cute I was. Recently Australia made the news here in the States because some of their schools have made it compulsory for their students, kindergarten through grade six, to wear sunglasses when playing outside. The Aussies have been aware of the dangers of sun exposure for a while. The country has an ongoing health campaign since the '80s called "Slip-Slop-Slap" that later included "Wrap"... as in slip on a shirt, slop on sunscreen, slap on a hat and wrap on sunnies (as they refer to shades down under).

There is good reason for concern as this info culled from a recent CE course, "Children Need Sunglasses," which ran in the May issue of 20/20, illustrates. At birth, the lens of the eye is almost 95 percent transparent and as the crystalline lens begins to yellow, the amount of UV rays penetrating it decreases. Even by age eight the lens is 75 percent clear. Not until the age of 25 does less than 20 percent of UV rays reach the retina. UV radiation as well as blue light is suspected of causing irreversible damage, which can eventually lead to such retinal diseases as age-related macular degeneration. Most of this damaging exposure occurs before the age of 10.

So why aren't parents more concerned about making sure their children wear sunglasses? Eyecare professionals need to get the message across that protecting children's eyes from harmful UV rays is just as important as protecting their skin. Have printed material available about the dangers of sun exposure to young eyes available next to a fun display of children's sunwear. There are some great sun products being made for little ones that are not expensive. Discuss photochromics or clips as options when kids come in for their prescription. This is not about selling up. This is about being a good wellness provider.

Besides, most kids like sunglasses. They're cool. Just ask Little Jackie.

-Jackie Micucci, 20/20 Executive Editor

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Comments (2)   Add Comment
Re: Little Miss Sunshine-Sunwear for kids
By Barry Santini
9/11/2007
s
I whole-heartily agree...kids should be protected from the sun. At the first Silhouette symposium, a bio-chemist from Columbia said "The message to parents should be: If you're throwin' on sunscreeen, you should throw on sunglasses as well!"

So now that a mother says "I'm all in!", what are the choices offered? Kids-R-US $2.00 nonsense (that she doen't have to worry about), or limited-styling and quality that represents the current state of the ophthalmic-provider market. Mr. Spina suggested in a column not long agao that his son would LUV transformer sunglasses...and he wasn't referring to a brand "license". Why can't we have these? I believe that sunwwear products llike these would generate the *want* that is so missing now. It's the ultimate "puch" in boy's sunwear marketing (or its like).

Optical is, as usual, caught with its head in the sand...and that goes for everyone (me too!)

Barry
bsantini@fnol.net

Re: Little Miss Sunshine
By cathy ganes
9/20/2007
s
I totally agree, and have always...we have a huge "beach " crowd in our area, and more needs to be done to make parents much more aware.If it takes their fav cartoon character sobeit...end result...protection.


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