The 20/20 Editorial Team

James J. Spina
VP, Editor-in-Chief

Jacqueline Micucci
Executive Editor

Gloria Nicola
Senior Features Editor

Andy Karp
Group Editor, Lenses and Technology

Melissa Arkin
Associate Editor

1/21/2010 Not Just another BIG BOX
Posted by 20/20&U Blog Admin
Location: Blogs2020&U
 
   
I met up with a friend recently for dinner and over the course of the evening, he, like friends often do, began talking about some frustrations he was having at his job. He’s a licensed optician; ABO, NCLE certified and views himself, rightfully so, as a healthcare professional. His complaint: he just discovered that his co-worker, a woman who was not a licensed optician and who had most recently worked at one of those big box chains (and not in their optical) was making the same salary.

I asked him if he would, in his own words, express his frustrations. Here’s what he had to say:

I have been working at a rather large optical chain for a very long time. I am a manager and a licensed optician. The corporation recently hired someone with no optical experience at my salary and she sells progressive lenses to customers at a 12 mm seg height; a regular progressive. That she is checking seg heights at all without supervision boggles the mind.

These people are not trained before they have them start helping “customers.” That’s another thing. We are helping people see, not helping them try on a pair of pants. They are not JUST customers. They are patients! This is healthcare. No wonder people think that eyeglasses/eye exams are not necessary to their health and well-being.

But, back to new hires being thrown to the wolves… These new “associates” don’t have a clue, and yet are selling eyewear to the unknowing public. Most of the time the training is haphazard or no training at all. That scares me, probably would scare the next victim who comes in the door, if they had any idea.


20/20&U is here to be a voice for you, the optical community—especially the three Os. Whether you agree or disagree, we want to hear from you, the optical community about issues you feel need to be aired. We welcome open discourse about our industry.

―Jackie Micucci, Executive Editor, 20/20

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Comments (6)   Add Comment
Re: Not Just another BIG BOX
By salcs
1/21/2010
s
This is so true. I am ABOC, but not licensed as my state doesn't require it. I would love to be able to take actual physical classes on opticianry, but the closest place that offers those classes is about 2 hours away. I have worked as an optician for 8 years. I have worked in 2 doctors offices and 1 optical store (not a chain). I have been fortunate to have really good opticians around me (for the most part). There have been a few that are just clueless and as stated don't now a thing about segs, pd's, face form, vertex distance, and much more.

Opticianry should be taken more seriously. We are definitely at the bottom of the chain. Like the writer, I always see my customers as patients. And that is how I refer to them.

Re: Not Just another BIG BOX
By Masif
1/21/2010
s
The one thing that makes me pull my hair out is that the everyday joe doesnt know the difference between us "opticians" and someone who is behind the counter at a well known SUPERMARKET that has a vision center. They dont even know how to read a prescription. A lady came to me with a -6.00 sphere for distance with a +2.00 add who wanted only readers when she went to this WHOLESALE SUPERMARKET OPTICAL the lady behind counter called me that how can her readers be in a MINUS. Her words were "All reading glasses are in plus" LOL . That is how uneducated these people are about glasses.
I am a ABO and I agree with both of you guys and I always refer to people in my optical as "patients" and I love my job.

Re: Not Just another BIG BOX
By Ramona
1/21/2010
s
Yes, I so totally agree! Texas isn't a licensed state, so anyone can be flipping burgers one minute and selling you the glasses you need to drive, work, exist the next! Horrid and shabby issue and the public doesn't even realize how they are being taken for granted. And I so agree about that the industry's attitude is the reason for the public's attitude. Until they understand that you can't function properly without your sight, they just won't care! Always about that bottom line...

Re: Not Just another BIG BOX
By Patty Oehrlein
1/25/2010
s
I feel for the optician getting the raw deal, and the frustration of certified and licensed eye care professionals who strive to do right by their patients only to be disillusioned by some one with no education or training. The pay scale thing is just wrong and I would bring that up with management. Discuss YOUR value to the patient, and have some stats to back that up.
I happen to be a licensed optician working in a state that DOES require a license and believe me that is is no guarantee that owners/Dr's hire licensesd and trained staff. I have spent many years as a manufacturers rep and a dispenser and have seen it all. I could recite many outrageous stories but that is not going to help anyone.
What can be done? First, as corny as it soulds, keep keeping on. Be the best, know your profession in and out, all of it :lenses, frames,contacts presenting, etc..Don't become complacent.
Practice CANI- "constant and never ending improvement".
Get involved in your state run societies and if you don't have one join a national group or better yet form a group of eye care or business professionals in your area. Lobby your elected officials to promote consumer awareness and preach this message to anyone who will listen.
Just last night in the lobby of my local theater I was talking eye care with a complete stranger. I noticed he slipped on reading glasses to see the program, and I began my conversation.. be your own best advocate.
It can be an uphill climb, but it does work little by little change can happen.
The best to you!
Patty

Re: Not Just another BIG BOX
By Ed
1/26/2010
s
I agree with you. However as sad as it is that optically uneducated people can easily be hired to sell eyewear, it makes me kinda smile at the thought that those patients who have been dispensed to with just the average frames and lenses end up running into someone like myself who is more educated and it makes it so much easier to gain a loyal new patient and also new referals from how much happier they become when dispensed to properly with their best interest at heart. I also love walking into a Wal-mart or Sears or Lens Crafters or whatever large chain im at and finding those salespeople that end up at a loss for words when I start testing their knowledge (i know, i can be evil)

More times than not its of benefit working for a private practice than a larger business. But its nice to know that there are those in the larger chains that know what they are doing, keep up the good work and take the opportunity as a manager to make sure she gets educated, besides as a manager doesnt her performance reflect partially upon you? So making her better makes you look better. I do hear you on the salary issue though, that would bug me too. I would definately bring it up to your superiors but with much tact and as though it doesnt bother you but you want to know the reason and if it would mean that you would have a future increase in pay respectively. If you get shined on, then id start looking for a better place to work unless you are happy where your at. Id rather be happy and make less than unhappy and make more y'know? I had the opportunity to choose making more money working for a chain but decided to make less and work for an Ophthamologist because he is giving me the opportunity to learn much much more than I would from an Optometrist, and I have complete freedom to design and dispense any style of lens that is available with no pressure to meet any quota and that is making me much more valuable as an Optican in the long run.

Re: Not Just another BIG BOX
By Julie Capes
2/1/2010
s
I totally agree, although I got my start with OJT , I learned REAL fast how important it is to measure segs 'properly', especially on a progressive.
I also learned the importance of vertex distance, how to fit frames to certain face shapes, how to use a pd ruler, and I feel that every 'serious;' optician NEEDS to know how to use a manual lensometer. There ARE many eye glass retail sales people ( I don't feel like some can be called opticians till they get serious with the desire to learn the most important basics of Opticianary . Everyone should ' have' to take some basic class. Its taken me some 20 years to gain all the 'important' knowledge, know how and experience that is neccesary to my present position as Optician Manager ABOC..


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